Tono de Marca

Artistic & Curated, Personalized & Intimate, Expert & Authoritative, Confident & Expressive, Independent & Anti-Establishment (in a Chic Way), Passionate & Enthusiastic, Honest & Authentic

Valores de Marca

• •Individuality & Self-Expression
• •Craftsmanship & Quality
• •Curation & Expertise
• •Transformation & Confidence
• •Authenticity
• •Community & Connection
• •Passion

Mejores Prácticas

• •Emphasize Individuality and Personal Story: Consistently focus copy on how eyewear can be a tool for self-expression and reflect the wearer's unique personality, rather than just a functional item or a status symbol. Use phrases like "your story," "your signature," "express yourself."
• •Highlight Craftsmanship and Curation: Use descriptive language that conveys the artistry, quality, and handmade nature of the eyewear. Mention the "curated selection" and the "independent designers" to reinforce exclusivity and expertise.
• •Adopt a Confident, slightly Maverick Voice: Position the brand as a knowledgeable guide leading clients away from the mundane or mass-produced. Use a tone that is assured but also inviting and inspiring.
• •Focus on the Transformative Experience: Write about more than just frames; write about the confidence, the new perspective, and the joy that the right eyewear can bring. Share client testimonials that reflect this.
• •Maintain an Artistic and Elevated Vocabulary: Use words that evoke art, design, and style. While being accessible, avoid overly casual or generic language. The tone should feel sophisticated yet passionate and approachable, mirroring the boutique's atmosphere. Examples: "transformative object," "optical obsessive," "station of the optical cross."

Percepción Social

Highly Respected & Esteemed, Unique & Different, Personalized & Caring, Artistic & Stylish, Trustworthy Experts, Inspiring

Ejemplos de Copy

• •Headline: Beyond the Label. Discover Your Signature. Body: At Gogosha Optique, we believe eyewear is an intimate art form, not a billboard. Explore our curated collection of independent, handmade frames and let us help you find the pair that speaks your language. See yourself anew. #FramedByGogosha
• •Headline: More Than Just Seeing. It's Being Seen. Body: Your face is the first story you tell. We're here to help you craft the narrative with eyewear that's as unique as your vision. Experience a personalized consultation where art meets optics, and confidence is custom-fitted.
• •Headline: Reject the Ordinary. Embrace the Exceptional. Body: Tired of the sea of sameness? We meticulously select handcrafted eyewear from visionary designers around the globe. It's not about trends; it's about timeless design and personal artistry. Dare to be different.
• •Headline: The Gogosha Experience: Where Vision Meets Artistry. Body: Step into our world, a haven for the eyewear-obsessed and the style-discerning. Our expert opticians are dedicated to understanding you, guiding you through a transformative journey to find frames that don’t just fit your face, but elevate your entire presence.
• •Headline: Curated for the Individual. Crafted for a Lifetime. Body: We champion the independent spirit in eyewear. Each piece in our collection is chosen for its unique character, exceptional quality, and the story it tells. Let us share these stories with you and find the frames you'll cherish.