Tono de Marca

Luxurious & Indulgent, Heritage-Focused & Authentic, Sensory & Evocative, Celebratory & Gift-Oriented, Evolving & Accessible

Valores de Marca

• •Quality & Craftsmanship
• •Heritage & Tradition
• •Luxury & Indulgence
• •Generosity & Boldness
• •Innovation
• •Customer Experience
• •Accessibility
• •Social Responsibility

Mejores Prácticas

• •Emphasize Heritage with Modern Elegance: Always weave in the "Belgian 1926" heritage and craftsmanship, but frame it with a sophisticated, contemporary voice that speaks of timeless luxury rather than being old-fashioned.
• •Use Rich, Sensory Language: Describe the chocolates in a way that evokes taste, texture, and aroma. Words like "velvety," "intense," "crisp," "smooth," "rich," and "aromatic" help immerse the customer in the indulgent experience.
• •Focus on the "Why" – The Occasion and Emotion: Connect Godiva chocolates to the emotions of gifting, celebration, and personal indulgence. Highlight how Godiva makes moments special.
• •Maintain an Aura of Exclusivity and Premium Quality: Even when promoting accessibility, the language should consistently reflect a superior product, using terms like "finest ingredients," "master chocolatiers," and "exquisite."
• •Be Aspirational yet Approachable: While Godiva is a luxury brand, the tone should invite customers to experience this luxury, whether for a grand gesture or a personal treat, aligning with their goal of becoming more accessible.

Percepción Social

Premium Gifting Chocolate, Symbol of Indulgence, Belgian Heritage Questioned by Some, Mixed Quality Perception, Customer Service Concerns, Brand Recognition

Ejemplos de Copy

• •Headline: Unwrap a Moment of Pure Belgian Bliss. Body: Since 1926, Godiva has crafted exquisite chocolates that turn ordinary days into extraordinary ones. Indulge in our heritage, taste the artistry.
• •Headline: The Art of Giving, Perfected. Body: Elevate your gesture with a Godiva gift. Each decadent piece is a testament to nearly a century of Belgian chocolate mastery, designed to delight and impress.
• •Headline: Experience the Intensity: A Symphony of Flavor in Every Bite. Body: Go beyond the ordinary. Godiva offers a vibrant journey for your senses, where rich cocoa and the finest ingredients collide to create moments of intense pleasure.
• •Headline: Your Daily Dose of Wonderful. Body: Why wait for a special occasion? Discover the accessible luxury of Godiva and make any moment richer with the taste of authentic Belgian chocolate craftsmanship.
• •Headline: Crafted with Passion, Inspired by Legend. Body: True to the bold spirit of our namesake, Lady Godiva, and the dedication of our founders, every chocolate is a masterpiece of quality and flavor. Taste the legend.