Tono de Marca

Inspirational, Empathetic, and Action-Oriented

Valores de Marca

• •Community
• •Vulnerability & Authenticity
• •Action & Movement
• •Education
• •Hope

Mejores Prácticas

• •Lead with Empathy, Follow with Action: Always start from a place of understanding and compassion. Acknowledge the struggle, then immediately pivot to a positive, actionable step that people can take, whether it's joining an event, donating, or simply starting a conversation.
• •Use Action-Oriented Language: Employ strong, active verbs. Phrases like "Join the movement," "Shred the stigma," "Move with us," and "Share your story" are direct, empowering, and reflect the brand's proactive stance.
• •Balance the Personal and the Universal: Weave the founding story of Graham into the narrative where appropriate to maintain authenticity, but always connect it back to the universal experience of mental health struggles to make the message inclusive and relatable for a broader audience.
• •Incorporate the Three Pillars: Ensure that copy regularly and clearly references the core methods of the mission: exercise, community, and education. This repetition reinforces the brand's unique approach and values.
• •Maintain a Hopeful and Inspirational Tone: While the subject matter can be heavy, the brand's voice should never be despairing. The focus should always be on hope, healing, the power of community, and the positive impact of taking action. The goal is to uplift and empower, not to dwell on the negative.

Percepción Social

Go4Graham is perceived as a genuine and impactful non-profit. It is frequently mentioned in articles about mental health in the context of sports, particularly cycling and mountain biking. The community, including ambassadors and partners, speaks highly of the organization's positive impact and its success in creating a supportive environment. It is seen as a leader in normalizing conversations about mental health within the outdoor and athletic communities. The organization has also been the beneficiary of corporate fundraising events, indicating a respected status in the community.

Ejemplos de Copy

• •Your miles are more than just miles. They're a statement. A step forward. A breath of fresh air for your mind. This Saturday, join the Go4Graham community for our weekly sunrise run. We're not just chasing pace; we're chasing better mental wellness, together. All paces, all people, all welcome. Let's move for what matters. #Go4Graham #Moving4MentalHealth #ShredTheStigma
• •Hope is a team sport. For every person who feels alone in their struggle, there's a community waiting to support them. At Go4Graham, we connect people through movement and education to fight the silence around mental health. Your donation of $25 helps us train a new ambassador to be a mental health advocate in their community. Join the movement. Give today. #Go4Graham #MentalHealthAwareness #CommunitySupport
• •Stigma thrives in silence. Let's get loud. Our next virtual workshop, "Mental Health 101: Starting the Conversation," is on May 28th. Learn how to support friends, family, and yourself. Its free, its for everyone, and it can change a life. Sign up here: [Link] #ShredTheStigma #MentalHealthEd
• •Wear the change you want to see. We're proud to team up with [Partner Brand] on this limited-edition jersey. Every purchase supports our mission to #ShredTheStigma and fund our #Moving4MentalHealth program. Look good, feel good, and do good. Grab yours and show your support for mental wellness on every trail and road. #Go4Graham #[PartnerBrand]
• •Your story has power. Sharing your journey can light the way for someone else. At Go4Graham, we believe in the power of storytelling to break down barriers and build hope. If you have a story about mental health and the role movement has played, we want to hear it. Let's inspire our community, together. #ShareYourStory #Go4Graham