Tono de Marca

Empowering & Energetic: motivational, results-oriented, and vibrant. It makes customers feel supported and energized. Language is clear, direct, and encouraging, balancing a personal trainer with a supportive friend.

Valores de Marca

• •Peak Performance
• •Health-Centric
• •Simplicity & Convenience
• •Community & Support
• •Transparency

Mejores Prácticas

• •Create a Brand Voice Chart: Develop an internal document that clearly defines the brand's tone. Include columns for "We Are" (e.g., Energetic, Empowering, Clear) and "We Are Not" (e.g., Clinical, Complicated, Exclusive).
• •Use "You" and "Your": Always address the customer directly. Frame benefits around their goals, their day, and their success to make the copy feel personal and empowering.
• •Lead with Verbs: Start sentences with strong, action-oriented verbs like "Fuel," "Discover," "Unleash," and "Achieve" to create a sense of energy and forward momentum.
• •Maintain a Consistent Lexicon: Create a list of on-brand words (e.g., "power," "fuel," "peak," "elevate," "crush," "conquer") and use them consistently across all marketing channels.
• •Tell Stories of Transformation: Center the narrative around the customer's journey. Use testimonials and user-generated content to show real-world transformation, reinforcing the brand's value of achieving peak performance.

Percepción Social

To be perceived as a reliable and effective partner in achieving keto lifestyle goals, built through authenticity, showcasing real customer journeys, sharing user-generated content, and direct engagement with followers.

Ejemplos de Copy

• •Don't just hit your goals, crush them. GMax Keto Juice is engineered to fuel your ambition and power your performance. Unleash your maximum potential, one delicious sip at a time. #KetoFuel #PeakPerformance #GMaxEnergy
• •Elevate Your Energy. Simplify Your Keto. Welcome to GMax, where peak wellness is made easy and delicious. Discover the fuel you need to conquer your day.
• •Our 'Sunrise Citrus' blend is more than just a juice—it's your morning rocket fuel. Packed with clean electrolytes and MCT oil, it delivers sustained energy and sharp focus, without the crash. Start your day at GMax.
• •Shoutout to our GMax community! We're inspired every day by your commitment and your results. What goal are you conquering this week? Share it below and let's cheer each other on! 👇 #GMaxCommunity #KetoJourney
• •Ready to Feel Unstoppable? Your GMax Power-Up Is Inside.