Tono de Marca

inspirational, empathetic, and holistic, balanced with a scientifically-backed approach, like a trusted guide

Valores de Marca

• •Wholeness
• •Purity
• •Feminine Power
• •Truth
• •Sacred Glow

Mejores Prácticas

• •Lead with Empathy: Always start from a place of understanding the customer's journey and frustrations with the traditional beauty industry. Use phrases that acknowledge their search for something more meaningful than superficial solutions.
• •Balance the Spiritual and the Scientific: While the brand's tone is holistic and inspirational, it's crucial to ground the messaging in the scientific aspects of the product. Clearly state the ingredients and their benefits, as seen with the multiple collagen types and peptide concentration.
• •Uphold the Founder's Story: Yosra Abdeljabar's personal journey is a powerful brand asset. Weave her story into the copy to reinforce the brand's authenticity and purpose-driven mission.
• •Use "Glow" as a Central Verb and Noun: The word "glow" is the heart of the brand. Use it actively to describe both the physical results and the inner feeling the brand promotes (e.g., "Glow deeper," "Find your glow," "A ritual to make you glow").
• •Foster a Sense of Community and Exclusivity: Employ language that invites customers to be part of a "movement," not just to buy a product. The "Glow Founder" concept is a strong starting point that can be expanded through community-building language in social media and email marketing.

Percepción Social

The brand targets individuals disillusioned with conventional beauty, fostering a sense of exclusivity and community, while conveying authenticity, ingredient transparency, and building initial trust with promises like a money-back guarantee.

Ejemplos de Copy

• •Your glow isn't something you chase; it's something you remember. Our Inner Glow Collagen is more than a supplement; it's a daily ritual to reconnect with the radiance within you. Begin your journey back to wholeness. #GloLux #InnerGlow #BeautyFromWithin
• •Tired of the quick fixes? It's time to glow deeper.
• •Science-backed purity. Sacred feminine power. Awaken your skin's true potential with our Inner Glow Beauty Ritual. Pre-order now and become a Glow Founder.
• •Crafted from a place of personal healing, Inner Glow delivers 10,000mg of skin-loving peptides to nourish your beauty from the inside out. Because you deserve results you can feel and ingredients you can trust.
• •Stop just treating your skin. Start nourishing your glow. GloLux Inner Glow Collagen supports skin elasticity, hydration, and the radiant you that's been waiting to emerge. Join our conscious beauty movement.