Tono de Marca

Aspirational, sophisticated, and exclusive, crafted to evoke a sense of glamour, luxury, and elegance.

Valores de Marca

• •Exquisite Craftsmanship
• •Glamour and Elegance
• •Exclusivity
• •Customer Celebration

Mejores Prácticas

• •Use an Elevated Lexicon: Consistently use sophisticated and evocative words. Replace "nice" with "exquisite," "pretty" with "elegant," and "eye-catching" with "showstopping." This reinforces the luxury positioning.
• •Focus on "The Feeling," Not Just "The Fabric": Write copy that sells the experience of wearing the gown —confidence, glamour, elegance, and the feeling of being the center of attention. The dress is the vehicle for that experience.
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy always matches the high-quality, polished, and luxurious aesthetic of the photography and website design. A disconnect between visuals and text can cheapen the brand.
• •Speak Directly to the Aspirational Customer: Address the customer as the sophisticated, discerning individual she is or aspires to be. Use language that acknowledges her taste for luxury and quality.
• •Create a Brand Style Guide: Document the brand's tone, key value propositions, and approved vocabulary. This ensures that any person creating content —from social media managers to copywriters —maintains a consistent and unified brand voice across all platforms.

Percepción Social

Perceived as a high-end, luxury gown provider for special occasions, holding a respected position within the formalwear industry. Customers are generally satisfied, with the brand seen as a go-to source for statement-making, elegant dresses.

Ejemplos de Copy

• •Capture the light from every angle. Our new Celeste Gown isn’t just a dress —it’s an entrance. Hand-beaded to perfection for the woman who was born to shine. Explore the new collection. #GlamHouseCouture #EveningGown #RedCarpetReady
• •On her special day, your elegance should shine too. Discover our Mother of the Bride collection, where sophisticated design meets timeless grace. Meticulously tailored gowns designed to celebrate you, as you celebrate them. #MotherOfTheBride #WeddingStyle #CoutureGowns
• •Your night to remember begins with the perfect dress. Be unforgettable in a Glam House Couture creation. Our 2025 Prom Collection features exclusive designs for a look that's all your own. Become the moment. #Prom2025 #CoutureProm #Showstopper
• •An Invitation to Indulge: Our Atelier Collection Awaits... For the woman who seeks the extraordinary... Discover limited-edition gowns designed in-house. These are more than dresses; they are wearable art, crafted just for you.
• •The Art of the Gown: From Sketch to Soirée. Go behind the scenes at Glam House Couture and discover the meticulous craftsmanship and passion stitched into every masterpiece we create. [Read More]