Tono de Marca

Authentic, passionate, educational, creative, and inspiring, fusing personal, artistic, and culturally reverent elements.

Valores de Marca

• •Cultural Heritage & Connection
• •Artisanal Craftsmanship
• •Authenticity & Personal Storytelling
• •Creativity & Transformation
• •Intention and Mindfulness

Mejores Prácticas

• •Always circle back to the core story: the passion for art, the connection to Peruvian heritage, and the journey of the founder.
• •Incorporate words like "intention," "connection," "story," "heritage," "handcrafted," "artisan," and "studio" to reinforce core values.
• •Balance the "Girl in the Garage" narrative (creative process, DIY spirit) with the "Ikuy Art" narrative (cultural depth, meaning, sourcing).
• •For each product, tell a small story about its origin, inspiration, or creative process.
• •Maintain a personal and approachable voice, writing as "I" or "we" and addressing the customer directly.

Percepción Social

The brand is perceived as unique, high-quality, and heartfelt, with customers appreciating the artist's personal story and finding inspiration in the brand's journey. There is a strong emotional connection, leading to a sense of supporting a small, independent creator.

Ejemplos de Copy

• •Wear a story. Our new silver and turquoise necklace isn't just handcrafted; it's a piece of the Andes, shaped with intention in our small Peruvian studio. Feel the connection. This is Ikuy Art.
• •From a garage in Peru to the world. We left the 9-to-5 behind to find our passion in art and heritage. Every piece we create is a part of our story. Discover the art of living with intention.
• •Listen to the whispers of ancient artisans. These earrings are handcrafted from locally sourced silver and natural stones, echoing the rich cultural tapestry of Peru. More than an accessory, it's a connection to heritage, handmade with love from our studio to you.
• •Subject: It started in a garage... We believe art has the power to connect us—to our past, to our passions, to each other. That’s what 'Ikuy' means: to connect deeply. It’s why we transform humble materials into meaningful art. Explore our new collection and find your connection.
• •The beauty of handmade. Each wire wrap, each polished stone, each finished piece holds a story of creativity born in a small garage studio. This is a celebration of craft, culture, and the courage to create. #HandmadeJewelry #PeruvianArt #IkuyArt #Artisanal