Tono de Marca

Professional & Technical, Service-Oriented & Reliable, Customer-Focused, Efficient & Clear

Valores de Marca

• •Expertise & Experience
• •Customer Satisfaction & Support
• •Reliability & Efficiency
• •Quality & Traceability
• •Accessibility & Convenience
• •Integrity/Principled Operations

Mejores Prácticas

• •Develop a Core Messaging Document: Clearly define the brand's mission, values (Expertise, Reliability, Customer Focus, Efficiency, Quality), and unique selling propositions. This serves as a constant reference.
• •Prioritize Clarity and Precision: Given the technical nature of the products, use clear, concise language. Avoid jargon where possible for broader communications, but be precise when addressing technical audiences. Ensure product descriptions are accurate and detailed.
• •Emphasize Solutions and Benefits: Instead of just listing product features, focus on how Giraffe Controls helps customers (e.g., "keep your systems running optimally," "minimize downtime," "ensure efficiency").
• •Maintain a Professional and Supportive Voice: All communications, from website copy to email responses, should be courteous, knowledgeable, and helpful. Reinforce the availability of "expert technical support."
• •Ensure Consistency Across All Touchpoints: While a specific social media presence wasn't found, if any future communication channels are developed (e.g., newsletters, datasheets, transactional emails), the tone should align with the established professional, reliable, and expert voice of the website.

Percepción Social

Aims to be perceived as a reliable, knowledgeable, and efficient B2B supplier for specialized control spares, counteracting potential negative perceptions of complexity and high costs associated with BMS industry.

Ejemplos de Copy

• •Headline: Your Trusted Partner for BMS & Refrigeration Control Spares. Body: Keep your systems running optimally with Giraffe Controls. We provide expert technical support and an extensive stock of genuine BMS and refrigeration spares, ensuring you get the right part, right when you need it.
• •Headline: Decades of Expertise, Thousands of Solutions. Body: With over 50 years of combined experience, Giraffe Controls is your leading independent supplier for all building management and refrigeration control components. Reliable parts, efficient service.
• •Headline: Stop Searching, Start Solving. Your One-Stop-Shop for Control Spares. Body: Giraffe Controls offers a comprehensive range of actuators, sensors, valves, and more. Easy online ordering, quick delivery, and full product traceability.
• •Headline: Maintain Control. Maximize Efficiency. Body: Don't let component failure disrupt your operations. Giraffe Controls delivers quality-assured BMS and refrigeration spares backed by expert advice. Competitive prices, unparalleled support.
• •Headline: The Right Spares, The Right Advice – Every Time. Body: Navigating BMS and refrigeration components can be complex. At Giraffe Controls, we offer not just parts, but solutions. Benefit from our technical expertise and commitment to customer satisfaction.