Tono de Marca

Warm, Celebratory, and Thoughtful. The brand's voice is friendly and approachable, focusing on the joy and emotion of gifting with a personal and genuine feel.

Valores de Marca

• •Curation & Quality
• •Personalization
• •Convenience
• •Emotional Connection
• •Attention to Detail

Mejores Prácticas

• •Always Focus on the "Why," Not Just the "What": Describe the experience or feeling the product will create, rather than just listing items.
• •Use Celebratory and Emotional Language: Incorporate words like "celebrate," "surprise," "joy," and "thoughtful" to match the happy occasion.
• •Maintain a Warm and Personal Voice: Write as if giving gift advice to a friend, using "you" and "your" and inviting conversation.
• •Highlight Personalization and Curation: Consistently mention the "Build your Box" option and emphasize that pre-designed boxes are "expertly curated."
• •Keep it Simple and Clear: Ensure calls to action are direct and easy to understand, such as "Shop Now" or "Build Your Box."

Percepción Social

Very positive. Customers perceive it as a reliable, high-quality service with beautiful presentation, quality items, and excellent customer service. It's seen as a premium, yet accessible, option for special, thoughtful gifts.

Ejemplos de Copy

• •Stop the search. The perfect gift for him does exist. We've brought together his favorites in one incredible box: bold flavor, unique style, and a moment all his own. Ready to make his day? Tap the link in our bio. #GiftsForHim #GifteaBox #Surprise
• •Why give a standard gift when you can create a special one? With our 'Build your Box' option, you're the creator. Mix and match their favorite things to design a gift that says, 'I know you.' Start creating a one-of-a-kind smile today. #PersonalizedGifts #BuildYourBox #MeaningfulGifts
• •More Than a Gift, It's a Moment. We curate beautiful, thoughtful gift boxes for every occasion, so you can share the joy. Delivered with care, anywhere in Mexico.
• •Mom Deserves More Than Just a Gift, She Deserves a Giftea Box. This Mother's Day, give her a moment of pure joy. Our new collection is filled with the thoughtful details and beautiful products she loves. From relaxing spa sets to gourmet treats, find the perfect way to say 'thank you' to the most important woman in your life. Explore the collection and schedule your delivery.
• •What's the best gift you've ever received?