Tono de Marca

Fun, Casual, and Youthful. Playful, relatable, direct, and uncomplicated.

Valores de Marca

• •Fun and Entertainment
• •Friendship and Connection
• •Customer Trust and Satisfaction
• •Simplicity

Mejores Prácticas

• •Embrace the "Buddy" Persona: Write as if you're a friend giving a recommendation. Use conversational language, contractions (like "it's" and "you're"), and a friendly, approachable tone.
• •Focus on the Outcome, Not Just the Object: Sell the "legendary party," the "unforgettable memories," and the "endless laughs." The product is the tool, but the experience is the selling point.
• •Use Humor and Youthful Language: Incorporate lighthearted jokes, playful slang, and relevant emojis (🍻, 🎉, 😉) to connect with the target demographic. Keep the language energetic and positive.
• •Be Bold and Action-Oriented: Use direct and exciting calls-to-action. Instead of "Buy Now," try "Get the Party Started," "Unleash the Fun," or "Upgrade Your Weekend."
• •Build Trust Through Transparency: Continue to feature the satisfaction guarantee in marketing copy. Phrases like "Love it or your money back. Simple as that." reinforce the brand's trustworthy, "buddy" image.

Percepción Social

The social perception of Gift Buddy is limited but positive within its niche. It is seen as a legitimate and trustworthy source for drinking games and party accessories, especially in the Swiss market. For those who have interacted with the store, the perception is that of a fun, reliable 'buddy' for party planning. For the general public, brand awareness is very low.

Ejemplos de Copy

• •Official sponsor of unforgettable nights. From beer pong showdowns to hilarious party games, find your fun here.
• •Your weekend called. It's asking for a serious upgrade. 🍻 Game on. #PartyStarter #GiftBuddy #GameNight
• •Warning: may cause uncontrollable laughter, questionable dance moves, and legendary stories. This isn't just a game; it's a memory-maker in a box. Your turn.
• •Don't let your next get-together be a boring one.
• •Tag the friend who still owes you a rematch. 🏆 Our Beer Pong tables are back in stock and ready for action! #GiftBuddy #BeerPong #HoppSchwiiz