Tono de Marca

playful, witty, and informal

Valores de Marca

• •Effectiveness and Results
• •Joyful Self-Care & Fun
• •Simplicity and Ease of Use
• •Inclusivity and Authenticity
• •Conscious and Ethical Practices
• •Challenging Norms

Mejores Prácticas

• •Embrace Playful Language: Use humor, wit, and informal phrasings. Don't be afraid to be a little cheeky or irreverent, always aligning with the "dirty-minded yet conscious-clean" vibe.
• •Focus on Fun and Enjoyment: Frame skincare not as a chore, but as a moment of indulgence and self-care that's genuinely enjoyable.
• •Highlight Simplicity and Effectiveness: Clearly communicate that the products are easy to use and deliver real, visible results without complex routines.
• •Be Authentic and Relatable: Speak directly to your audience, acknowledging their desire to look good without conforming to impossible standards. Celebrate uniqueness and imperfections.
• •Maintain a Confident (but not Arrogant) Stance: Show that you believe in your products and their ability to make a difference, while keeping the tone light and approachable. The "gamer mode always ON" attitude suggests a confident, can-do approach.

Percepción Social

Customers generally have a very positive perception of the brand, highlighting product effectiveness, pleasant textures, and good customer service. The brand's playful and "cheeky" approach is noted by customers and the press.

Ejemplos de Copy

• •Stop battling your skin. Start having a tiki-tiki meow-meow time with it. Our [Product Name] makes looking good feel like playing on easy mode.
• •Wrinkles? Fine lines? Ain't nobody got time for that. Get [Product Name] and let your face do the fun talking, not the aging.
• •Self-care that doesn't suck. Promise. Our [Product Name] is so good, you'll actually want to use it. #DirtyMindCleanConscience
• •Join the outcasts' club. The one with ridiculously good-looking skin. Siwon: Effective skincare, zero BS.
• •Less time stressing, more time impressing. Our all-in-one [Product Name] gives you [Benefit 1] and [Benefit 2] without the 12-step skincare marathon. #JoyfulSelfCare