Tono de Marca

humorous, nerdy, and friendly

Valores de Marca

• •Passion and Authenticity
• •Community
• •Uniqueness and Creativity
• •Customer-Centric Service
• •Quality

Mejores Prácticas

• •Embrace the 'Geek' Identity: Always write from the perspective of a fellow nerd. Use jargon, inside jokes, and references that resonate with the target audience (e.g., gaming, coding, sci-fi tropes). This authenticates the brand's 'by nerds for nerds' value.
• •Maintain a Humorous and Friendly Tone: Keep the language light, casual, and conversational. Use humor to make product descriptions and social media posts engaging and shareable. Avoid overly corporate or formal language.
• •Focus on Community: Frame marketing messages as conversations. Ask questions on social media, encourage users to share photos with their products, and feature community content. This reinforces the sense of belonging that is central to the brand's perception.
• •Highlight Uniqueness and Passion: Emphasize that many products are developed in-house. Tell the story behind a product's creation. This narrative strengthens the brand's value of creativity and distinguishes it from competitors who are just resellers.
• •Be Personal and Approachable: Whether in an email, a social media reply, or on the website, use a personal touch. Referring to the customer service team by name, for example, makes the company more human and reinforces the value of excellent, personal service.

Percepción Social

The public and customers perceive getDigital as a reliable and specialized 'geek shop.' They are seen as a go-to source for unique gifts and merchandise for fans of various franchises like Star Trek, Lord of the Rings, and Marvel. Customers appreciate the wide range of products and the company's authentic connection to the 'nerd' community. The brand has a high trust score among customers, backed by thousands of positive reviews and a reputation for excellent service. While some reviews mention issues like high shipping costs or occasional product quality problems, the overwhelming sentiment is positive.

Ejemplos de Copy

• •Your wardrobe just failed its saving throw. Upgrade your gear with our new Legendary Loot Tee. +10 to charisma, we promise. (Disclaimer: Charisma bonus not guaranteed, but the awesome feeling is.)
• •Why debug code when you can debug your morning routine? Our new programmable coffee mug lets you set the perfect temperature with a simple script. Finally, a gadget that understands your priorities. #PoweredByCaffeine
• •Stop searching the galaxy for the perfect gift. We've gathered the best loot for every geek on your list. From dungeon masters to starship captains, find unique gifts that say 'I know you better than my own character sheet.' Shop our holiday sale now!
• •Make sure your guests know the rules before entering. Our new 'You Shall Not Pass... without the password' doormat is the ultimate home security upgrade. What's your Wi-Fi password again?
• •Tired of predictable loot drops? Our mystery Geek Box is packed with exclusive items and gadgets worth over €50. It’s like a side quest delivered to your door. What treasures await? There's only one way to find out!