Tono de Marca

technical, community-focused, and supportive

Valores de Marca

• •Quality and Innovation
• •Customer-Centricity
• •Transparency
• •Community Engagement

Mejores Prácticas

• •Embrace Technical Language: Do not shy away from the technical specifics of your products. Your audience is knowledgeable and appreciates detailed information.
• •Foster a Two-Way Conversation: Actively solicit and showcase user feedback. Use phrases like "We heard you" and "Based on your suggestions" to reinforce your community focus.
• •Maintain a Supportive and Accessible Tone in Customer Service: Continue to use friendly and encouraging language in your FAQ and support channels to build trust and loyalty.
• •Be Transparent in Your Communications: Whether it is a shipping delay or a product update, be open and honest with your customers. This builds credibility.
• •Center Your Messaging Around the "Gestalt" Philosophy: Continuously tie your brand and products back to the core concept of the whole being greater than the sum of its parts. This will reinforce your unique brand identity.

Percepción Social

The perception of Gestalt Input within its niche community is largely positive. They are respected in the ergonomic keyboard community, seen as responsive to user feedback, and recognized as a specialized entity within their specific hobbyist niche.

Ejemplos de Copy

• •Your feedback, our command. Introducing the Santoku V2, now with a pre-soldered option for a seamless build experience. We have taken your input to heart to create a keyboard that is truly greater than the sum of its parts. #GestaltInput #ErgoKeyboard #MechanicalKeyboard
• •Build your endgame. The Santoku keyboard kit offers endless customization for a truly personalized ergonomic experience. Start your journey to typing nirvana today.
• •From our workshop to your desktop. We are constantly refining the Santoku based on what we hear from you, our community. Check out our latest news for updates on new keycap options and our progress on international shipping.
• •Just finished my Santoku build from Gestalt Input and I am blown away by the quality and feel. The documentation was super helpful, and the team was responsive on Discord when I had a question. Highly recommend for anyone looking for a unique ergo build.
• •The Santoku is not just a keyboard; it is a project. A testament to the idea that the whole is greater than its parts. With our comprehensive kit and detailed documentation, you will have everything you need to build a keyboard that is uniquely yours.