Tono de Marca

Expressive & Bold, Passionate & Authentic, Community-focused & Inclusive, Aspirational & Empowering, Youthful & Trendy

Valores de Marca

• •Self-Expression & Individuality
• •Authenticity & Honesty
• •Quality & Craftsmanship
• •Sustainability
• •Accessibility & Affordability
• •Creativity & Innovation
• •Community Building
• •"Make in India, Grow in India"

Mejores Prácticas

• •Develop a "Brand Voice Chart": Document key characteristics of your tone (e.g., Bold, Passionate, Authentic, Youthful, Inclusive) with "do's and don'ts" for language, specific word choices, and even emoji use. This serves as a guide for anyone creating content.
• •Know Your Audience Deeply: Understand Gen Z's language, their aspirations, what offends them, and what excites them. Use language that resonates authentically with this demographic without sounding forced or out of touch.
• •Storytelling is Key: Continuously weave the brand's origin story, values (especially self-expression, authenticity, and "Make in India"), and mission into your copy. This reinforces the emotional connection with the audience.
• •Be "Unapologetically Raw" but Approachable: While the "RAGE" element suggests edginess, ensure the overall tone remains inviting and community-oriented. Avoid alienating potential customers by being overly aggressive; balance boldness with inclusivity. The idea of "female rage" can be complex and needs careful handling to be empowering rather than cringey or self-destructive.
• •Consistency Across All Platforms: Ensure the tone is consistent from website copy and product descriptions to social media captions, ad campaigns, and customer service interactions. Regularly audit content across channels to maintain this consistency.

Percepción Social

Emerging Streetwear Brand, Focus on Youth/Gen Z, Community Builder, Homegrown & Passion-Driven, Mixed Quality/Value Perception (Potential), Trust Concerns (Potential)

Ejemplos de Copy

• •Headline: UNCAGE YOUR STYLE. Body: Tired of fitting in? Gen RAGE is for the unapologetically raw, the ones who write their own rules. Rock fashion that screams YOU. #GenRAGE #StreetwearRevolution #BeUndefined
• •Headline: FROM OUR PASSION TO YOUR STATEMENT. Body: Born in India, built for the bold. Every Gen RAGE piece is crafted with love, quality, and a rebellious spirit. This isn't just clothing, it's your voice. #MadeInIndia #AuthenticStreetwear #WearYourStory
• •Headline: BUDGET-FRIENDLY. MAXIMUM IMPACT. Body: Who said killer style has to break the bank? Gen RAGE brings you sustainable, high-quality streetwear that lets you express yourself without limits. Level up your look. #AffordableRAGE #SustainableStyle #StreetwearIndia
• •Headline: JOIN THE MOVEMENT. WEAR THE RAGE. Body: We're more than a brand; we're a community. A tribe of creators, dreamers, and rebels redefining fashion. Your journey to fearless self-expression starts here. #GenRAGECommunity #FearlessFashion #StreetCulture
• •Headline: DESIGNED IN-HOUSE. WORN BY YOU. FELT BY THE WORLD. Body: Obsessive attention to detail, fearless creativity, and fabrics that feel as good as they look. Gen RAGE is comfort-driven streetwear that blends bold designs with everyday ease. It's time to make some noise. #HomegrownHeat #ComfortInChaos #StreetStyleElevated