Tono de Marca

Aspirational, Scientific, and Empowering. Professional and supportive, avoiding extreme hyperbole.

Valores de Marca

• •Quality and Purity
• •Sustainability and Responsibility
• •Efficacy and Results
• •Transparency and Trust
• •Customer Empowerment

Mejores Prácticas

• •Lead with the "Why": Always start communication from the perspective of the brand's core values. Instead of just saying "We sell protein powder," say "We believe in fueling your journey with the purest, most ethically sourced ingredients on the planet."
• •Balance Science with Simplicity: Back up claims with science (e.g., "clinically proven," "research-backed"), but explain benefits in simple, relatable language. Instead of just naming "Boswellia Serrata Extract," explain that it "helps soothe joints and reduce morning stiffness."
• •Utilize Testimonials and Social Proof: Incorporate customer reviews and testimonials that reflect the brand's values. Phrases like "I got my life back" or "I can finally walk without pain again" are incredibly powerful.
• •Maintain Consistency Across All Channels: The aspirational, scientific, and empowering tone must be consistent, whether in ad copy, customer service responses, product descriptions, or social media posts.
• •Emphasize Quality and Transparency: Speak confidently about ingredient sourcing, third-party testing, and sustainable packaging practices. This transparency builds trust and justifies a premium positioning. Highlight phrases like "ethically sourced," "plastic-free packaging," and "doctor-formulated" whenever possible.

Percepción Social

A premium and trustworthy provider in the saturated supplements market. Perceived as a go-to brand for effective and safe products that deliver on their promises. Differentiated by its association with sustainability and ethical practices, appealing to health-conscious consumers.

Ejemplos de Copy

• •Purity in Every Bottle. Potency in Every Dose. At Genesis, we source the world's finest ingredients—from the pristine pastures of New Zealand to the cold waters of Iceland—to craft supplements that truly work. Your journey to wellness starts here.
• •Don't let joint stiffness dictate your day. Our doctor-formulated Joint Genesis is designed to restore lubrication and promote the flexibility you need to get back to what you love. Move freely again. #JointHealth #Mobility #GenesisSupplements
• •Unlock your body's true potential with Genesis Performance Whey. Sourced ethically from 100% grass-fed New Zealand cows, our whey provides a complete amino acid profile for optimal muscle recovery and growth. Clean, pure, and packaged sustainably. Fuel your genesis.
• •This is more than a supplement. It's a new beginning.
• •Healthy for you, healthier for the planet. Genesis is committed to premium supplements in 100% sustainable packaging. Ditch the plastic and choose the brand that cares. Learn more about our Green Initiative.