Tono de Marca

empowering, supportive, and professional

Valores de Marca

• •Accessibility
• •Customer Empowerment & Independence
• •Support & Reliability
• •Simplicity
• •Sustainability

Mejores Prácticas

• •Lead with empowerment, not just products, framing communications around customer benefits like energy independence, security, and savings using 'you' and 'your'.
• •Translate technical specifications into accessible, tangible benefits for the customer, simplifying complex information.
• •Consistently amplify the available support systems, such as AI chat, priority customer service, and installer assistance, to build customer confidence.
• •Maintain a reassuring tone using words that convey security, reliability, and peace of mind to address customer anxieties about significant investments.
• •Balance the 'eco' aspect with practical benefits like independence and cost savings, allowing practicality to lead the primary message while sustainability supports the decision.

Percepción Social

Positive among its customer base for pricing, support, and responsiveness; legitimate within the industry through listings; however, it has limited mainstream public visibility due to a lack of significant social media presence.

Ejemplos de Copy

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• •Energy independence is more affordable than you think. With our competitive prices and flexible DIY kits, you can build a system that fits your budget. Get your free custom solar design now.