Tono de Marca

Friendly, Passionate, Community-Oriented, and Quality-Focused

Valores de Marca

• •Quality and Freshness
• •Customer Satisfaction
• •Community Engagement
• •Passion for Floristry
• •Local Business Support
• •Creativity and Artistry
• •Education and Sharing Knowledge

Mejores Prácticas

• •Always Emphasize Freshness and Quality: Use descriptive words that evoke the vibrancy and high standard of the flowers (e.g., "farm-fresh," "premium blooms," "vibrant," "hand-picked").
• •Maintain a Friendly, Conversational Voice: Write as if you're speaking to a friend or a valued member of your community. Use welcoming language, ask questions, and be approachable. Avoid overly formal or jargon-filled text.
• •Highlight Local Connections and Community: Regularly mention your Geelong roots, support for local growers/events, and the benefits of buying local. This reinforces your identity and resonates with the community.
• •Showcase Passion and Creativity: Let your love for floristry shine through. Use enthusiastic language when describing arrangements, new arrivals, or workshops. Share the stories behind your creations or the inspiration.
• •Be Visually Consistent with Your Tone: Ensure that the imagery and videos used alongside your copy reflect the same values of quality, creativity, and friendliness. For example, bright, clear photos of beautiful arrangements for Instagram, and more personal, behind-the-scenes style for TikTok.

Percepción Social

Positive Reputation, Go-To Florist, Community Contributor, Knowledgeable and Skilled, Slightly Premium Pricing (by some), Innovative

Ejemplos de Copy

• •Instagram Post (New Seasonal Flowers): Hello, sunshine! ☀️ Our latest shipment of vibrant spring tulips has just arrived, fresh from local growers! Each petal is bursting with colour and ready to brighten your home or make someone's day. Pop by the farm – we’d love to help you pick the perfect bunch! #GeelongFlowers #FreshBlooms #SupportLocalGeelong #SpringVibes #GeelongFlowerFarm
• •Facebook Ad (Workshop Promotion): Unleash your inner florist! 🌷 Join us at The Bloom House for a fun, hands-on workshop and learn to create your own stunning seasonal arrangement. Our passionate team will guide you every step of the way. Perfect for a creative afternoon out! Limited spots – book yours via the link in our bio! #GeelongEvents #FlowerWorkshop #CreativeGeelong #GeelongFlowerFarm #TheBloomHouseGeelong
• •Website Banner (General Brand Message): Geelong Flower Farm: Your trusted local florists, passionately crafting beautiful moments with the freshest blooms. Quality flowers, delivered with a smile, right here in our community. Experience the difference real, local floristry makes.
• •TikTok Video Intro (Flower Care Tip): Hey flower lovers! Want your beautiful bouquets to last even longer? Your friends at Geelong Flower Farm are here with a super simple trick! ✨ Watch this... #FlowerCare #FloristTips #GeelongFlowerFarm #FreshFlowersHack #TikTokFlowers
• •Email Newsletter (Community Update/Offer): Hi [Customer Name], As part of our amazing Geelong community, we wanted to share a little something special! This week, enjoy 10% off all native bouquets, celebrating the beauty of our local flora. Thank you for supporting your local family-owned flower farm. We love being your go-to for fresh, beautiful flowers! Warmly, The Team at Geelong Flower Farm. #CommunityLove #GeelongSmallBusiness #NativeFlowersAustralia