Tono de Marca

Approachable, inclusive, and authentic, with a distinct Southern Louisiana charm.

Valores de Marca

• •Inclusivity
• •Authenticity
• •Quality and Affordability
• •Community
• •Passion for Golf

Mejores Prácticas

• •Embrace the Vernacular: Continue using "Geaux" and other subtle nods to Louisiana culture. Keep the language casual, friendly, and personal. Use contractions like "it's" and "you're" to maintain an approachable feel.
• •Tell the Story: The founder's story is a powerful asset. Weave elements of it into marketing materials to reinforce authenticity and the brand's "every-man" ethos.
• •Focus on "Why," Not Just "What": Instead of just describing a polo shirt, talk about the feeling of playing a relaxed round with friends. Connect the products to the values of inclusivity and a genuine love for the sport.
• •UGC and Community Content: Encourage customers to share photos using a branded hashtag (e.g., #JustGeauxPlay). Featuring real golfers of all skill levels will powerfully reinforce the message of inclusivity.
• •Avoid Golf Elitism: Steer clear of overly technical jargon or imagery that feels exclusive. The brand's strength is its rejection of golf's pretentious side; every piece of copy should reflect this welcoming and down-to-earth attitude.

Percepción Social

Given the limited public presence, Geaux Golf's social perception is currently a blank slate, heavily influenced by the cultural associations of its name. For those familiar with Louisiana culture, the name will likely evoke a sense of local pride, casualness, and a sporting spirit. There's potential confusion with "Lets Geaux Golf" which focuses on inclusive mobile golf experiences. The brand is poised to fill a niche in the growing golf apparel market that merges performance with contemporary, lifestyle-focused fashion.

Ejemplos de Copy

• •From the Back Porch to the Back Nine. This is Geaux Golf. Style born in South Louisiana, for every golfer, everywhere.
• •Built to handle a South Louisiana summer, so you know it can handle your game. Our classic trucker hat is comfortable, breathable, and has just the right amount of local flavor. It’s not about perfection, it’s about passion. Just Geaux Play.
• •It doesn't matter if you shoot even par or triple digits. All that matters is the love of the game. We're building a family, not a country club. Welcome to Geaux Golf. #GeauxGolf #JustGeauxPlay #LouisianaGolf #GolfLife
• •Tired of stuffy golf brands? We were too. Geaux Golf was started with a simple idea: create great-looking, affordable golf gear for everyone. Whether you're on the bayou or the back nine, we've got you covered. Shop our collection now.
• •It started on a back porch on the Atchafalaya River. With a good dog, a strong coffee, and a love for the game. Geaux Golf isn't just a brand, it's a feeling. It’s the spirit of Louisiana—welcoming, a little bit gritty, and always ready for a good time. Come join the family.