Tono de Marca

sophisticated, artistic, and minimalist

Valores de Marca

• •Artisanal Craftsmanship
• •Heritage and Lineage
• •Functionalism and Minimalism
• •Artistic Exploration

Mejores Prácticas

• •Lead with the "Why": Always connect the product back to the core values. Instead of just describing a ring, talk about the "single silver wire" technique or the "functional clasp" philosophy. This reinforces the brand's unique selling proposition.
• •Maintain an Elegant and Refined Tone: Avoid slang, overly casual questions, or an excess of emojis. The language should mirror the minimalist aesthetic of the jewelry. Keep sentences clear, concise, and sophisticated.
• •Emphasize Heritage and Storytelling: Regularly weave the story of the brand's lineage —from Viviana Torun to Denis Essayie to Gaëtan —into the copy. This adds depth and authenticity that differentiates the brand from mass-produced jewelry.
• •Use Visually Evocative Language: The jewelry is artistic and sculptural. Use words that appeal to a sense of touch, form, and aesthetics. Terms like "sculpted," "fluid lines," "seamless connection," and "clean architecture" are effective.
• •Be Consistent Across All Channels: The sophisticated, artistic tone used on the website should be the same in Instagram captions, Facebook posts, and any customer communication. This builds a strong, recognizable, and trustworthy brand identity.

Percepción Social

Perceived as a high-quality, artisan jeweler with niche, positive recognition, especially in local tourism and design circles. The brand is associated with quality and unique design, though broad mainstream customer reviews are limited.

Ejemplos de Copy

• •A single line of silver, a seamless connection. Our creations are designed to be a fluid extension of you. Functionality becomes art. #GaetanEssayie #ContemporaryJewelry #FunctionalDesign #SilverSmith
• •From a father's workshop to a new generation of design. Gaëtan Essayie continues a legacy of craftsmanship, where every curve and connection is a testament to a rich heritage of jewelry making. Discover the story behind each piece.
• •Jewelry that intrigues. Our signature clasps are more than a feature; they are a secret part of the design. Handcrafted in our Biot workshop, each piece is a puzzle of form and function. Explore the new collection.
• •The Labyrinthe bracelet is a continuous thread of sterling silver, sculpted by hand to echo the beauty of clean, architectural lines. With no soldering, its strength lies in its form. A minimalist statement that honors the art of the silversmith.
• •Art, Form, and Function: Inside the Gaëtan Essayie Workshop