Tono de Marca

Nostalgic, Heartfelt, and Welcoming

Valores de Marca

• •Connection
• •Heritage & Patriotism
• •Shared Experience
• •Gratitude

Mejores Prácticas

• •Always Lead with Emotion: The brand's strength lies in its emotional core. Start with feelings of nostalgia, love, and connection before introducing the product.
• •Use "We" and "Our": Consistently use personal pronouns to reinforce that the brand is run by real people with a shared experience. This builds trust and authenticity.
• •Incorporate Spanish Keywords: Weave in meaningful Spanish words like 'amor,' 'conexión,' 'patria,' and 'recuerdos' to resonate authentically with the target audience.
• •Tell the Founders' Story: Regularly reference the 'why' behind the brand – two sisters wanting to share their love for their homeland. This personal narrative is a powerful differentiator.
• •Focus on "Tangible Connection": Emphasize that the product is not just an item, but a physical link to home. Use sensory language that evokes the sights, sounds, and feelings of Venezuela.

Percepción Social

A niche, passion-driven brand specifically for Venezuelans abroad or those with a strong affinity for the country. It is perceived as authentic and sincere due to the personal story of its founders. Brand awareness is in its nascent stages, likely growing within a tight-knit community.

Ejemplos de Copy

• •Your Morning Dose of Home. A cup of coffee and a chapter of 'Venezuela - Conexión a Casa' is all it takes to be transported back. What memory of home does your coffee bring to you today? #ConexiónACasa #GanzSisters #VenezuelaEnElCorazón
• •Keep Venezuela Close. No matter how far you roam, a piece of home is always with you. Discover the stories, sights, and soul of our nation in 'Venezuela - Conexión a Casa.' The perfect gift for the Venezuelan in your life.
• •A letter from our home to yours. We started Ganz Sisters because we know the feeling of 'añoranza'—that deep longing for home. We poured that feeling, our memories, and our love for Venezuela into every page of our book. Let us share a piece of it with you.
• •Feeling a Little Homesick? We get it. That's why we created 'Venezuela - Conexión a Casa.' It's more than a book; it's a bridge to the places and memories you hold dear. Tap to bring a piece of Venezuela into your home.
• •The Ultimate Connection to Your Roots. 'Venezuela - Conexión a Casa' is a visual and emotional journey through the heart of our country. Crafted with love by two sisters who understand the Venezuelan spirit, this book is a tangible piece of home for all who live abroad. A treasure for your coffee table and your soul.