Tono de Marca

Artisanal, Passionate, and Minimalist, emphasizing craftsmanship, the human touch, and directness.

Valores de Marca

• •Craftsmanship
• •Originality and Artistry
• •Quality
• •Heritage and Storytelling
• •Modern Minimalism

Mejores Prácticas

• •Always emphasize the "handcrafted" nature of the products. Use words like "artisan," "craftsman," "handmade," and "studio" to reinforce this core value.
• •Every product, especially the aviation furniture, has a story. Use copy to narrate its history, the materials used, or the inspiration behind the design.
• •Use sensory and emotive language. Words like "spirit," "magic," "soul," "passion," and "love" are used on the website. Continue using this evocative language to create an emotional connection.
• •The language should mirror the minimalist product design. Avoid overly complex sentences or jargon. Let the quality of the products and the passion behind them shine through.
• •Weave in mentions of awards and positive press features to build credibility without sounding boastful. For example, "Join the design lovers and magazines around the world who have fallen for the Peg Lamp."

Percepción Social

A high-end, bespoke studio that produces beautiful, well-made, and unique decorative items. Perceived as artistic, professional, with a strong narrative rooted in the founder's passion, and validated by award-winning status.

Ejemplos de Copy

• •Meet the Venturi Table Lamp. We combined solid brass and rich wood in a timeless bond, because some things are just better made by hand. Light up your space with a story. #gagandesign #handcrafted #modernlighting #minimaldesign
• •In a world of mass production, we choose the path of the artisan. We are Gagan Design, a studio where every piece is a conversation between material and maker. We believe in the magic of a human touch, crafting unique lighting and aviation furniture that brings history and soul into your home.
• •Your home is a gallery. Your furniture, a collection. Discover Gagan Design's award-winning lighting and aviation art. Handcrafted in Canada for the discerning collector. Shop the collection.
• •This isn't just a table. It's a piece of the sky. Crafted from the wing of a vintage aircraft, this desk carries with it a history of flight and adventure. Painstakingly restored and polished over hundreds of hours, it's a tribute to the magnificent machines that once touched the clouds. Own a piece of history.
• •Modern. Minimal. Made with soul. Our Opulux Dome Table Lamp is handcrafted to be a timeless addition to any space. Discover lighting that’s more than just functional—it’s art. #interiordesign #lightingdesign #homedecor #minimalist