Tono de Marca

Warm and Affectionate, Playful and Joyful, Personal and Empathetic, Creative and Artistic, and Appreciative

Valores de Marca

• •Celebrating Pets
• •Personalization and Uniqueness
• •Emotional Connection
• •Quality Craftsmanship
• •Customer Happiness
• •Creativity

Mejores Prácticas

• •Develop a Brand Voice Guide: Create a document that explicitly defines the brand's tone, personality traits (e.g., "We are warm, playful, empathetic, but not silly or overly sentimental"), preferred vocabulary (and words to avoid), and grammatical style. Share this with anyone creating content.
• •Focus on "The Why": Always remember the core reason customers come to Furbabeez – the deep emotional bond with their pets. Let this sentiment shine through in all communications. Use storytelling that highlights love, companionship, and cherished memories.
• •Use Pet-Centric Language (Authentically): Incorporate common, endearing pet-related terms ("furbaby," "pawsome," "purrfect," "best friend") naturally, without overdoing it to the point of sounding forced or cringey. The language should feel genuine to pet lovers.
• •Prioritize Positivity and Warmth: Even when addressing customer service issues or more serious topics, maintain a helpful, empathetic, and positive underlying tone. The brand should always feel approachable and caring.
• •Be Consistent Across All Channels: Whether it's a tweet, an Instagram caption, a website FAQ, or an email newsletter, the voice should be recognizably Furbabeez. Regularly review content across platforms to ensure alignment. Train any staff or freelancers involved in content creation on the brand voice.

Percepción Social

Positive, focusing on the emotional aspect. Appreciation for Artistry. Community-Oriented. Dependent on Product Quality and Service.

Ejemplos de Copy

• •That feeling when their unique personality is captured perfectly! 🐾💖 Turn your furbaby's adorable quirks into a timeless piece of art. Tap to create a memory that wags, purrs, and smiles forever! #Furbabeez #CustomPetArt #PetLove #CherishedMoments #DogPortrait #CatArt
• •More than just a pet, they're family. ❤️ Keep their spirit alive in your home with a custom Furbabeez creation. From cozy blankets to statement wall art, let's celebrate your best friend. ✨ Design yours today and get 15% off your first order! Shop now: [Link] #FurbabeezFamily #PetKeepsake #PersonalizedGifts #FureverLove
• •Your Pet, Masterfully Reimagined. Furbabeez: Where Love for Pets Becomes Art.
• •🐾 Pawsome News! Spoil Your Furbabee & Save! 🐾 (Body Snippet): Hey [Customer Name], because we know how much your furry, scaly, or feathery friend means to you, we're giving you a special treat! For a limited time, capture their amazing essence with a unique Furbabeez portrait and enjoy [Discount Percentage]% off...
• •Just finished another heartwarming custom portrait! 🥰 Seeing the joy our Furbabeez art brings to pet parents is why we do what we do. Who's the special furball in your life? Share a pic below! 👇 #PetLoveStory #FurbabeezMagic #ProudPetParent