Tono de Marca

The brand's tone is overwhelmingly whimsical, earthy, and cheeky. It blends a genuine love for nature with a playful and sometimes irreverent sense of humor.

Valores de Marca

• •Artisanal Craftsmanship
• •Nature-Inspired
• •Authenticity and Humor
• •Local Identity

Mejores Prácticas

• •Always Use the "Stay Wild" Ethos: Whether the copy is funny, descriptive, or promotional, it should always tie back to the core idea of being authentic, free-spirited, and connected to nature. It's the brand's central anchor.
• •Balance Whimsy with Quality: While the tone is playful, always reinforce the value of the product. Use words like "handcrafted," "hand-carved," "artisanal," and "unique" to remind the customer that they are buying a piece of functional art.
• •Embrace Playful Language and Puns: Don't be afraid to use puns ("Morel Support," "What Friends Are Spore") and cheeky phrasing. This is a key differentiator and a major part of the brand's personality.
• •Ground the Brand in its Location: Regularly mention Parksville, Vancouver Island, or the Pacific Northwest. This reinforces the brand's local, authentic identity and its direct inspiration from the environment.
• •Segment Your Tone by Collection: Adapt the tone slightly for each collection while keeping it under the "Stay Wild" umbrella. Copy for the "Fungi" and "The Sea" lines can be more earthy and descriptive, while copy for "Potty Mouth" should be bold, humorous, and direct. This allows for targeted messaging that appeals to different facets of the audience's personality.

Percepción Social

The overall perception is that of a high-quality, authentic, and fun brand with a strong connection to its community and natural surroundings.

Ejemplos de Copy

• •Fresh from the kiln! 🌿 We're channeling the forest floor with these new 'Morel Support' mugs. Each one is hand-carved to remind you that even on gloomy days, friends are spore you. Limited batch available now—link in bio to snag yours. #StayWild #FunkyFungusPottery #HandmadeCeramics #PotteryLove #VancouverIsland
• •For the days when coffee isn't the only strong thing you need. Our Potty Mouth mugs are hand-thrown with attitude and glazed with sass. They feel great in your hand and say what everyone else is thinking. Microwave and dishwasher safe, because you've got enough to deal with. Go on, sip with a side of sarcasm.
• •Psst... The 'Stay Wild' collection is back in stock.
• •Hey, Vancouver Island! Your forest walks just got a cozier companion. Our pottery is inspired by the very treasures we find in our local woods. From chanterelles to sea stars, carry a piece of the island with you. Made with love in Parksville since 2005. Shop the collection and #StayWild!
• •More than just mud and water. Funky Fungus Pottery is a love letter to the wild heart of Vancouver Island. It’s the cheeky chuckle from a 'Potty Mouth' mug and the quiet beauty of a 'Stay Wild' bowl. It’s handmade, a little bit weird, and 100% from the heart. Thanks for being here.