Tono de Marca

Friendly and Approachable, Caring and Health-Conscious, Trustworthy and Informative, Playful and Fun, Passionate

Valores de Marca

• •Health and Nutrition
• •Natural Ingredients
• •Pet Well-being
• •Quality
• •Innovation
• •Transparency

Mejores Prácticas

• •Know Your Audience (and Their Humans): Understand that you're speaking to pet owners who deeply care about their dogs. Use language that resonates with their love and concern for their pets' health and happiness.
• •Prioritize "Health and Happiness": Ensure that the core benefits of health, natural ingredients, and the joy your treats bring to dogs are central to your messaging. Use positive and reassuring language.
• •Keep it "Pawsitive" and Engaging: Incorporate a friendly, sometimes playful, and always approachable tone. Use pet-related puns sparingly and appropriately to add personality without sounding forced.
• •Be Clear and Informative, Not Clinical: While highlighting scientific benefits like gut health and natural ingredients, explain them in an easy-to-understand and relatable way. Avoid overly technical jargon.
• •Show, Don't Just Tell (with a Wag): Use enthusiastic and descriptive language that evokes the enjoyment dogs experience. Combine this with clear articulation of the health benefits to create a compelling message. Mirror the passion the founders have for their products.

Percepción Social

Highly Positive, Effective and Enjoyable Treat, Premium Product, Innovative

Ejemplos de Copy

• •Headline: Happy Tummies, Wagging Tails! That's the Frozzys Promise. Body: Give your best friend the delicious, lickable goodness of Frozzys Frozen Yogurt. Packed with natural ingredients and oh-so-good for their gut, it's the treat they'll love and you'll feel great about. #Frozzys #HappyDog #HealthyTreats
• •Headline: Cool Pups, Happy Guts! 🍦🐶 Body: Summer days just got a whole lot cooler (and healthier!). Frozzys Frozen Yogurt is the lactose-free, low-calorie treat that keeps your furry friend refreshed and their digestion on track. Lickable fun, guilt-free! #FrozzysFun #DogLife #GutHealthForDogs
• •Headline: Sensitive Stomach? No Worries with Frozzys! Body: We believe every dog deserves a delicious treat! That’s why our Frozzys range, from frozen yogurts to Superbites, is made with natural, gentle ingredients perfect for even the most sensitive tummies. Because a happy gut means a happy pup! #FrozzysCare #GentleTreats #DogWellness
• •Headline: Unlock the Secret to a Healthier Pup: It Starts in the Gut! Body: Did you know 70% of your dog's immune system is in their gut? Our Frozzys Superbites and Happy Gut Softbakes are packed with probiotics and natural goodness to keep their digestive system thriving. More than just a treat, it's a daily boost of wellness! #FrozzysGutHealth #ProbioticPower #HealthyDogTreats
• •Headline: Treat Time Just Got an Upgrade! 🎉 Body: Why settle for ordinary when you can give extraordinary? Frozzys offers a whole range of yummy, natural, and super-healthy treats designed with your dog's well-being in mind. From cooling frozen yogurts to gut-boosting bites, get ready for some serious tail wags! #TreatYourDog #FrozzysFavourites #NaturallyDelicious