Tono de Marca

personal, knowledgeable, trustworthy, and passionate

Valores de Marca

• •Uniqueness and Rarity
• •Quality and Craftsmanship
• •History and Storytelling
• •Customer Satisfaction & Personal Service
• •Integrity and Expertise

Mejores Prácticas

• •Embrace Storytelling: Weave narratives about the era, craftsmanship, and potential past of the items to add depth and emotional connection. Highlight that these are "pre-loved" treasures with a past.
• •Maintain a Personal and Approachable Voice: Write as if you are speaking directly to a valued friend or client. Use "we" and refer to Victoria where appropriate to reinforce the personal touch. Avoid overly formal or corporate language.
• •Highlight Expertise with Passion: Share knowledge about different periods, stones, and styles, but do so with genuine enthusiasm. Educate customers in an engaging way, not a lecturing one.
• •Focus on Uniqueness and Quality: Consistently emphasize what makes antique and vintage pieces special – their rarity, the quality of craftsmanship, and the fact they are not mass-produced.
• •Build Trust Through Transparency and Service: Reiterate commitments to fair pricing, honest descriptions, and exceptional customer care in all communications. Feature customer testimonials to reinforce this.

Percepción Social

Friar House is perceived very positively by its customers. Highly Recommended, Exceptional Customer Service, High-Quality, Authentic Pieces, Fair and Trustworthy, Destination for Unique Finds.

Ejemplos de Copy

• •Headline: "Own a Piece of History. Discover Timeless Elegance at Friar House." Body: "For over 30 years, Victoria and our family at Friar House have passionately curated a collection of the finest antique and vintage jewellery. Each ring, necklace, and bracelet holds a unique story, waiting to become part of yours. Explore treasures that whisper of bygone eras and unmatched craftsmanship."
• •Instagram Post (Image of a stunning Art Deco ring): Caption: "Sparkle with a story ✨ This breathtaking Art Deco diamond ring isn't just a jewel; it's a testament to an era of glamour and exquisite design. Imagine the hands it has graced and the celebrations it has witnessed. DM us to learn more about this unique piece and let Victoria guide you to your perfect antique treasure. #FriarHouse #AntiqueJewellery #ArtDecoRing #VintageFinds #UniqueEngagementRing #JewelleryWithAStory"
• •About Us Snippet: "More than just a jewellery shop, Friar House is a passion. Nestled in a 17th-century historic house in Battle, we believe every piece of antique jewellery carries a soul. Our owner, Victoria, personally selects each item, ensuring its quality, authenticity, and the timeless beauty you deserve. Come find a treasure that speaks to you."
• •Email Subject Line: "A Personal Invitation from Victoria: New Arrivals at Friar House" Body Teaser: "Hello [Customer Name], I've just handpicked some truly exceptional pieces from the [Victorian/Edwardian/Art Deco] era that I thought you might adore. Each one has that special Friar House charm – unique, steeped in history, and utterly captivating..."
• •Testimonial Feature: "Why Our Customers Trust Friar House: 'Victoria was amazing! She went above and beyond... The ring is even more beautiful than I hoped.' - [Customer Name]. At Friar House, we're not just selling jewellery; we're helping you find a piece of forever. Your happiness is our greatest reward."