Tono de Marca

Authentic, Traditional, Premium, Evocative, Sensory, Respectful, Passionate, Artisanal

Valores de Marca

• •Heritage and Family
• •Authenticity and Origin
• •Quality and Craftsmanship
• •Nature and Purity

Mejores Prácticas

• •Always Lead with "Wachau": The specific origin is the brand's most powerful asset. Every piece of copy, from a headline to a caption, should connect the product to the Wachau valley to reinforce its unique and protected status.
• •Use Sensory and Evocative Language: Instead of saying "tastes good," use more descriptive terms like "intense fruit flavor," "sun-ripened," "perfectly balanced," "vibrant color," and "unforgettable aroma." Appeal to the senses to convey the premium experience.
• •Incorporate the Family Story: Mentioning the family's involvement, heritage, and passion adds a layer of authenticity and trustworthiness that corporate brands cannot replicate. It transforms the product from a commodity into a story.
• •Emphasize Quality Markers: Regularly reference the "Protected Designation of Origin" (g.U.), the use of traditional apricot varieties, the high fruit content, and the artisanal, small-batch process. These are tangible proofs of the brand's commitment to quality.
• •Maintain a Confident, Passionate Tone: The brand's voice should be that of a proud expert. It is confident in its superior quality because it is built on generations of experience. Avoid generic marketing phrases and speak from a place of genuine love for the product and its history.

Percepción Social

An elite, artisanal producer of authentic, high-quality apricot products. Perceived as a benchmark for traditional Wachauer Marillenmarmelade, offering exceptionally intense and natural flavor. Viewed as a trustworthy source for genuine regional specialty, reinforced by quality seals and culinary guides.

Ejemplos de Copy

• •From Our Family to Yours, Since 1841. In the heart of the Wachau Valley, our family has cultivated the perfect apricot for generations. We handcraft every jar of our protected origin marmalade to bring you a taste of true Austrian heritage. Experience the tradition.
• •The Soul of the Wachau, Captured in a Jar. Forget what you know about jam. Our Wachauer Marille Marmalade is a sensory journey. Made from sun-ripened apricots, harvested at their peak from 60-year-old trees, each spoonful bursts with intense fruit flavor and a perfect balance of sweetness and acidity. The vibrant, sun-orange color is all-natural —a testament to its purity.
• •More Than a Product, It's Our Passion. We are the Freystetter family. From Josef, who tends our groves, to Maximilian, who perfects the recipe, we are all involved. Our name is on the jar because our heart is in it. As a certified member of the "Verein Wachauer Marille," we guarantee an authentic taste of our home.
• •Not Just Any Apricot. The Wachauer Marille. The "Wachauer Marille" is a treasure, protected by the EU for its unique origin and superior quality. We don't just use these apricots; we celebrate them. Taste the difference that a true "Protected Designation of Origin" makes. Limited batches available each season.
• •The Gift of Unforgettable Flavor. This season, give more than a gift; give an experience. Freystetter Wachauer Marille marmalade is a delicacy crafted with passion in the heart of Austria. Praised by connoisseurs as "incredibly delicious," it's the perfect, elegant gift for those who appreciate true quality.