Tono de Marca

serene, sophisticated, and aspirational

Valores de Marca

• •Serenity and Well-being
• •Quality and Artistry
• •Scandinavian Aesthetics
• •Creating Memories
• •Inspiration and Elevation

Mejores Prácticas

• •Use Evocative, Sensory Language: Continue to use words that appeal to the senses and emotions. Phrases like "symphony of scents," "captivating fragrances," and "enchanting atmosphere" are powerful and align perfectly with the brand.
• •Maintain a Minimalist and Elegant Tone: Avoid slang, excessive exclamation points, or overly casual phrasing. The voice should remain sophisticated, calm, and polished across all channels, from product descriptions to social media replies.
• •Focus on the "Why," Not Just the "What": Instead of only describing a product's features (e.g., "a 200g soy candle"), explain the benefit and feeling it creates (e.g., "a candle to infuse your evenings with warmth and tranquility"). Connect products to the core values of creating memories and well-being.
• •Incorporate Scandinavian Design Principles in Words: Let the copy mirror the design aesthetic. Keep sentences clean, clear, and purposeful. Use white space effectively in web copy and social media captions to create a feeling of uncluttered elegance.
• •Tell a Consistent Brand Story: Always weave the narrative of transforming a house into a home and a sanctuary. Whether launching a new product or sharing a customer testimonial, frame it within the larger story of Freya Home's mission to inspire beautiful and serene living.

Percepción Social

Freya Home is perceived very positively by its customers, highlighting its aesthetic appeal, fragrance quality, and giftability. It is seen as a high-quality, boutique brand that delivers on its promise of creating beautiful and fragrant home products.

Ejemplos de Copy

• •Invite tranquility into your space. Our new scent, Nordic Stillness, blends notes of pine and winter air to transform your home into a peaceful sanctuary. Where moments of calm are made. #FreyaHome #ScandinavianScent #HomeSanctuary
• •Headline: The Art of Serene Living. Body: Your home should be your haven. At Freya Home, we curate exquisite home fragrances designed to elevate your everyday. Discover scents that tell a story and transform your space. Shop our collection and begin your journey to a more harmonious home. [Shop Now]
• •Beyond Fragrance. The Freya Home Essentials collection is here. Curated to complement your lifestyle and elevate your surroundings with the simple elegance of Scandinavian design. [Discover More]
• •Name: Solitude Reed Diffuser Description: Unwind and recenter with Solitude. This elegant diffuser releases a subtle, continuous fragrance of lavender and chamomile, creating an atmosphere of calm that lasts for weeks. Crafted for the quiet corners of your life, it’s a gentle reminder to pause and breathe. The perfect flame-free way to envelop your home in serenity.
• •Subject Line: A Gift of Tranquility Body: Searching for a thoughtful gift? Give an unforgettable moment of peace with a Freya Home gift set. Perfect for housewarmings, birthdays, or simply to show you care. Each curated set is a complete sensory experience, designed to delight and inspire. [Shop Gifts of Serenity]