Tono de Marca

Charming, personal, and aspirational, balancing a friendly, approachable voice with an emphasis on quality and craftsmanship.

Valores de Marca

• •Handcrafted Quality
• •Female Entrepreneurship
• •Community and Local Identity
• •Joy and Happiness
• •Accessible Luxury

Mejores Prácticas

• •Lead with the "Handcrafted" Story: Always emphasize that products are "handcrafted" in their studio to reinforce quality, care, and authenticity.
• •Incorporate Lifestyle Words: Consistently use evocative words like "coastal," "travelers," "water-lovers," and "adventure" to connect products to the brand's aspirational lifestyle.
• •Highlight the "Women-Run" Aspect: Mentioning that the business is "women-run" or founded by "sisters" builds personal connection and resonates with consumers supporting female entrepreneurs.
• •Use a Warm and Personal Voice: Write copy as if a friendly and passionate creator is speaking directly to the customer, using "we," "our," and "you" for a conversational tone.
• •Balance Playfulness with Quality: Pair "thoughtful humor" for playful products with reminders of "high-quality" materials and craftsmanship to maintain the premium-yet-accessible positioning.

Percepción Social

Overwhelmingly positive, with consistent praise for high-quality products, excellent customer service (kind, helpful, patient, quick to respond), and efficiency and speed in shipping, even for customized items.

Ejemplos de Copy

• •That Friday feeling, captured. ✨ Our new handcrafted leather keychains are here to add a little coastal charm to your daily adventures. Designed in our Augusta studio for all you travelers and water-lovers. Where will you take yours? #ShopFreshwater #MadeByHand #CoastalDays
• •Just in: Fresh finds for your next escape.
• •Handcrafted with heart in Augusta, GA. Discover goods designed to create a ripple of happiness.
• •Your best friend deserves a personality to match. Our custom-designed pet tags are handcrafted, full of thoughtful humor, and durable enough for any adventure. Find the perfect tag and get ready for wagging tails! #FreshwaterPets #PetAccessories
• •Built for the journey and the destination. This leather luggage tag is more than just an accessory; it’s a promise of adventures to come. Handcrafted by our all-women team, it’s designed to be a durable and stylish companion, from coast to coast. An accessible luxury for the modern traveler.