Tono de Marca

enthusiastic, comprehensive, and value-driven, positioning the brand as a trusted and exciting source for a vast array of global beauty products. They aim to be an approachable expert in beauty discovery.

Valores de Marca

• •Comprehensiveness & Variety: Offering a vast selection of over 900 brands and 60,000+ products is a core proposition.
• •Accessibility: Making global beauty brands readily available to the New Zealand market and beyond.
• •Value for Money: Providing competitive pricing and rewarding customer loyalty.
• •Authenticity: Guaranteeing that all products sold are genuine.
• •Customer Connection (Aspiration): Expressing a desire to passionately connect with customers and provide excellent service.
• •Curation & Innovation: Focusing on curating "innovative global beauty brands" and "hard-to-find beauty treasures."

Mejores Prácticas

• •Develop and Utilize a Brand Voice Guide: Create a comprehensive document that clearly defines the brand’s tone (e.g., enthusiastic, expert, accessible, value-driven), personality traits (e.g., passionate curator, savvy beauty friend), approved terminology, and phrases to avoid. This guide should be a central resource for all content creators.
• •Emphasize "Curation," "Discovery," and "Global Access": Consistently use language that underscores the vast, yet carefully selected, range of international brands. Incorporate words like "curated," "discover," "global finds," "beauty treasures," "in-demand," and "innovative" to reinforce this core identity.
• •Balance Enthusiasm with Trust and Value: While conveying excitement about beauty products, it's vital to consistently reinforce the commitment to product authenticity and the aspiration for a positive customer experience. Highlight value (competitive prices, loyalty rewards) by focusing on "smart shopping" for genuine, high-quality items, rather than just "cheap" prices.
• •Ensure Cross-Channel Consistency: The defined brand tone must be uniformly applied across all communication channels, including the website, social media posts, email marketing campaigns, advertisements, and customer service interactions. Regular audits of content on different platforms can help maintain this consistency and build a cohesive brand image.
• •Actively Listen and Adapt with Consideration: Continuously monitor customer feedback, reviews, and social media conversations to understand how the brand is being perceived. While the fundamental brand tone should remain stable, messaging nuances can be adapted to better resonate with the target audience, transparently address any widespread concerns (where appropriate for the channel), and strongly reinforce the brand’s positive attributes like extensive choice and product authenticity.

Percepción Social

Go-To for Variety: Widely recognized as a source for an extensive range of beauty products, including international brands not easily found elsewhere in New Zealand. Price-Driven Appeal: Attracts customers looking for competitive prices on well-known beauty brands. Inconsistent Trust Levels: Due to mixed reviews concerning customer service and delivery, trust in the brand is not universal. While some customers are loyal, others express caution. Product Authenticity Generally Undisputed: For customers who receive their orders, the authenticity of the products is generally not a point of contention. Marketplace Identity: Perceived more as a large online retailer or "marketplace" for beauty rather than a boutique or manufacturer brand. This sets expectations around efficiency, range, and price.

Ejemplos de Copy

• •Headline: Unlock a World of Beauty. Your Global Favourites, Delivered to Your Door. Body: Tired of a limited selection? Fresh Beauty Co. NZ brings over 900 global beauty brands right to your fingertips. From cult classics to exciting new discoveries, find everything you love (and your next obsession!) in one place. Shop authentic, in-demand skincare, makeup, and fragrances today! Call to Action: Discover Your Next Holy Grail
• •Headline: Your Beauty Haul Just Got Bigger (and Better Value!). Body: Indulge in the best of international beauty without breaking the bank. At Fresh Beauty Co. NZ, we curate the world's top brands at prices you'll love. Plus, join our Loyalty Club and save even more on every authentic find. Call to Action: Explore & Save Now
• •Headline: Hard-to-Find? Not Anymore. Welcome to Your Beauty Universe. Body: Searching for that specific international serum or the latest K-Beauty innovation? Fresh Beauty Co. NZ is your ultimate destination. We specialize in bringing you those coveted beauty treasures that are hard to find elsewhere in New Zealand. Genuine products, endless choice. Call to Action: Find Your Treasure
• •Headline: From A-Beauty to Z-Skincare: Your Authentic Global Marketplace. Body: Dive into Fresh Beauty Co. NZ, New Zealand’s premier online destination for over 60,000 genuine beauty products. We're passionate about connecting you with the brands you trust and the new gems you're yet to discover. Call to Action: Shop Global Beauty
• •Headline: Beauty Without Borders. Trusted Brands, Freshly Delivered. Body: Experience the thrill of global beauty shopping with Fresh Beauty Co. NZ. We guarantee 100% authentic products from hundreds of beloved brands, all curated for our savvy New Zealand beauty lovers. What will you discover today? Call to Action: Start Your Beauty Journey