Tono de Marca

Authentic and Transparent, Refined and Understated, Conscious and Responsible, and Approachable and Passionate.

Valores de Marca

• •Quality and Durability
• •Sustainability and Ethics
• •Made in France / Local Production
• •Timeless Style
• •Transparency

Mejores Prácticas

• •Lead with Values: Always anchor the copy in the brand's core values", "sustainability, 'Made in France,' and timeless quality. These themes should be present in all copy.
• •Use a Refined and Simple Vocabulary: Avoid overly trendy slang or complex jargon. The language should be as clean and timeless as the clothing designs, using words like 'crafted,' 'conscious,' 'essential,' and 'sustainable.'
• •Tell the Story of 'How It's Made': Be transparent about the production process, highlighting French workshops, organic cotton sources, and artisans to reinforce authenticity.
• •Focus on 'Investment' over 'Purchase': Frame products as long-term investments in a quality wardrobe, using phrases like 'wardrobe staple,' 'built to last,' and 'timeless essential.'
• •Maintain Visual and Textual Consistency: Ensure the sophisticated, minimalist tone of the copy is reflected in all visual elements (photography, website design) to reinforce the brand's message.

Percepción Social

Positive association with 'Made in France' and sustainability; perceived as niche, artisanal, and quality-focused, though prone to confusion with an American school uniform brand.

Ejemplos de Copy

• •Timeless by Design, French by Craft. Discover the Essentials for a Conscious Wardrobe.
• •The perfect t-shirt does exist. Woven from 100% organic cotton and crafted with care in our French workshops. It’s not just a garment, it’s a commitment to quality that you can feel. #MadeInFrance #SustainableStyle #FrenchToast
• •We believe in less, but better. French Toast was born from a desire to return to the essentials: timeless pieces, honestly made, that respect both people and the planet. From the organic cotton fields to our atelier in France, every step is a conscious choice. This is slow fashion. This is our promise.
• •Tired of fast fashion? Invest in style that lasts. Our clothing is sustainably crafted in France for the modern man who values quality over quantity. Shop the collection and feel the difference.
• •Engineered for daily life, built for a lifetime. Our classic trousers offer a clean silhouette and impeccable comfort, made from durable organic twill. Responsibly produced in France, they are the foundation of a thoughtful, everyday uniform.