Tono de Marca

Friendly, approachable, and community-focused, with a casual and slightly humorous edge; professional yet relaxed, making custom printing accessible.

Valores de Marca

• •Community Support
• •Quality Craftsmanship
• •Accessibility and Affordability
• •Customer-Centric Service
• •Passion and Creativity

Mejores Prácticas

• •Always frame your messaging around the idea of supporting and being part of the local Amarillo scene. Use words like "we," "our," "neighbors," and "community."
• •Use a conversational tone. Don't be afraid to use colloquialisms or a bit of humor (e.g., "soft af," "bad hair day hats"). This makes the brand more human and relatable.
• •Consistently mention the "softness" of the shirts and inks. It's a key differentiator. Talk about the tangible quality of the products, not just the look.
• •Reinforce the "no hidden fees" policy in relevant communications. Make the process sound as easy and straightforward as possible to remove barriers for potential customers.
• •Weave the personal story of the founders and the brand's origins into the copy where appropriate. People connect with the passion of a husband-and-wife team building their dream.

Percepción Social

Perceived as a supportive, high-quality, and integral part of the Amarillo small business ecosystem. Seen as talented local artisans, community partners, and an authentic "Made in Texas" brand. The husband-and-wife narrative fosters a positive and trustworthy reputation.

Ejemplos de Copy

• •You've got the brand, we've got the softest shirts in Amarillo. Let's make something amazing together. We make custom screen printing easy and affordable for our neighbors, with zero setup fees. Ever. Let's chat about your project!
• •Free Cheese Prints started with a simple idea: help our community wear its heart on its sleeve. Literally. We're Tate and Reesa, and since 2015, we've been hand-printing quality goods for Amarillo's dreamers, doers, and businesses. For us, it’s about quality, community, and making cool stuff with our friends (that’s you).
• •From your laptop to your water bottle, our custom stickers are tiny promoters for your brand or passion. Durable, vibrant, and ready for anything. Got a design? We'll print it. Need a design? We'll help you create it.
• •That new shirt feeling just hit different. ✨ We’re obsessed with how this latest design came out. Using our signature water-based inks for that super soft feel you love. Want one? Find us at the Sunset Market this Saturday or slide into our DMs for custom orders! #MadeInAmarillo #ScreenPrinting #SoftAF
• •Hey [Client Name]! It was great working with you on your last project. We've been busy in the shop cooking up new ideas and just wanted to say hello! Whether you're thinking about a new batch of tees, some fresh hats, or something completely custom, we're here to help. Let's bring your next idea to life!