Tono de Marca

Authentic, passionate, and trustworthy.

Valores de Marca

• •Tradition and Heritage
• •Quality
• •Family
• •Authenticity and Purity
• •Customer Satisfaction

Mejores Prácticas

• •Lead with Your Story: Always connect your products back to the rich history and family heritage of Frantoio Cirulli. This is your unique selling proposition.
• •Use Passionate and Evocative Language: Describe your olive oil with sensory details that convey its quality and the passion that goes into making it. Words like sun-drenched, robust, hand-crafted, and time-honored will reinforce your brand identity.
• •Showcase Your Customers: Share positive reviews and testimonials in your marketing materials. This builds trust and reinforces the message that you are a brand that cares about its customers.
• •Maintain a Warm and Personal Tone: Whether it's on social media or in customer service emails, communicate in a way that is friendly, approachable, and appreciative. Make your customers feel like part of the family.
• •Be Transparent About Your Process: Educate your audience about what makes your olive oil special. Talk about the Coratina olives, the cold-press process, and your commitment to quality. This will further solidify your position as an authentic and trustworthy brand.

Percepción Social

Frantoio Cirulli is perceived by the public and its customers as a reputable and reliable producer of high-quality, authentic Italian extra virgin olive oil. The brand is associated with tradition, family values, and a genuine passion for their product. Customers feel a personal connection to the brand, often mentioning the family's story and their positive experiences with the company. The excellent reviews and testimonials contribute to a strong and positive social perception, positioning them as a trustworthy choice in a market that can sometimes be fraught with uncertainty.

Ejemplos de Copy

• •For 70 years, the Cirulli family has passed down the art of making exceptional olive oil. From our groves in Puglia to your table, it's a story of passion, tradition, and the simple goodness of the Italian sun. Taste three generations of dedication in every drop.
• •Our Coratina olive oil is the heart of Frantoio Cirulli. Cold-pressed within 24 hours of harvesting, it captures the authentic, robust flavor of Puglia. With a peppery finish and notes of green almond, it ’s the purest expression of our land, bottled with care for you.
• •Welcome to the Frantoio Cirulli family! We're so glad you're here. For three generations, we've been sharing our passion for authentic Italian olive oil with the world. We invite you to explore the rich flavors of our homeland and taste the difference that dedication makes.
• •The authentic taste of Italy, delivered to your door. For a limited time, experience the award-winning flavor of Frantoio Cirulli extra virgin olive oil. Made with passion, bottled with love. Don't miss out on this taste of tradition.
• •What does it take to create the perfect olive oil? For us, it's a hands-on process from start to finish. We walk the groves, hand-select the best olives, and use time-honored methods to ensure every bottle of Cirulli oil is as pure and flavorful as nature intended.