Tono de Marca

practical, value-oriented, and informative, reliable and satisfactory

Valores de Marca

• •Value for Money
• •Variety and Customization
• •Practicality/Safety
• •UK Based (Implied)

Mejores Prácticas

• •Be Clear and Honest About Materials: Proactively and clearly state that frames come with a high-clarity, shatterproof styrene/perspex sheet instead of traditional glass across all platforms, explaining the benefits (safety, durability, cost-effectiveness, safer shipping). This manages expectations upfront.
• •Focus on Solutions and Benefits: Instead of just listing features (e.g., 'Polcore moulding'), explain the benefit to the customer (e.g., 'Durable and stylish Polcore moulding for a lasting, quality finish').
• •Acknowledge and Address Concerns (Indirectly in General Copy): Given the mixed reviews, copy should subtly reassure customers about quality and service. Phrases like 'quality checked,' 'durable construction for the price point,' or 'committed to customer satisfaction' can help if backed by action.
• •Maintain Consistency Across Platforms: Ensure the language, product descriptions, and stated values are consistent between the main website, Etsy, Amazon listings, and any future social media. Discrepancies can confuse customers and erode trust.
• •Incorporate Positive Customer Feedback (Ethically): Use themes from positive reviews (e.g., 'great value,' 'looks lovely,' 'perfect fit') to reinforce brand strengths in marketing copy, while ensuring authenticity and not overstating claims that might be contradicted by other reviews. Ensure robust customer service to address negative feedback promptly and professionally.

Percepción Social

Mixed: Positive (Etsy): Customers on Etsy seem largely satisfied, praising the value, quality for the price, and speed of delivery. This platform shows the brand in a more positive light. Mixed to Negative (Amazon & own site): While some Amazon customers are happy with the value and appearance, there are significant concerns about build quality, items arriving damaged, and the perspex being mistaken for glass. The unanswered negative review on their own website is a major concern regarding customer service and product quality consistency.

Ejemplos de Copy

• •Headline: Display Your Memories Beautifully & Safely. Body: Our high-quality Polcore frames with crystal-clear, shatterproof styrene offer an affordable way to cherish your photos and art. Perfect for every home, especially those with kids and pets. Explore our wide range of sizes and styles, all made in the UK.
• •Headline: The Perfect Fit, Every Time. Custom Frames Available. Body: Can't find the right size? At Frames Plus, we offer custom-made frames to your exact specifications. Get the ideal frame for your unique artwork or cherished photo, crafted with care and designed to last. Quality framing, sensible prices.
• •Headline: Value You Can See. Quality You Can Trust. Body: Get the designer look without the designer price tag. Our frames are made from durable materials, offering a stylish finish for your pictures. We're committed to providing great value and clear product information, so you know exactly what you're getting. (This directly addresses the perspex/glass issue by emphasizing clear information).
• •Headline: Refresh Your Walls for Less. Body: Give your home an instant update with our extensive collection of picture frames. From sleek modern designs to classic wood effects, find the perfect match for your decor. Easy to hang, built to please. Shop now and enjoy affordable style.
• •Headline: Your Satisfaction, Framed. Body: We stand by the quality of our UK-made frames. Have a question or need assistance with your order? Our customer support team is here to help ensure you're delighted with your purchase. Frame your world with confidence. (This proactively addresses customer service concerns).