Tono de Marca

Passionate & Enthusiastic, Community-Focused & Inclusive, Authentic & Real, Appreciative & Respectful, Inspirational & Motivational, Slightly Counter-Cultural/Independent

Valores de Marca

• •Celebration of Photography
• •Print & Tangibility
• •Community Building
• •Platform for Artists
• •Quality & Curation
• •Accessibility & Learning

Mejores Prácticas

• •Speak from a Place of Passion: Let genuine enthusiasm for photography and the community shine through in all communications. Use evocative language that reflects a love for the art form.
• •Prioritize the "Why": Remind the audience of the value of print, the importance of community, and the beauty of authentic photography. Connect a product or announcement back to these core values.
• •Engage as a Fellow Enthusiast, Not Just a Seller: Foster a conversational and inclusive tone. Ask questions, invite participation, and celebrate the work of others.
• •Highlight the "Real": Emphasize the authentic, unposed, and candid nature of the photography featured. Use language that reflects this rawness and honesty.
• •Be Visually Driven, Even in Text: Use descriptive language that paints a picture, complementing the strong visual identity of the brand. Ensure copy always supports and enhances the photography it accompanies.

Percepción Social

Respected Platform, High-Quality Publication, Source of Inspiration, Community Hub, Advocate for Print

Ejemplos de Copy

• •Instagram Post (Showcasing a photo): "The city breathes stories in every fleeting moment. @[PhotographerIGHandle] masterfully captures one here. What tales are unfolding on your streets today? Share your world. #FrameLinesMag #StreetPhotography #CaptureTheMoment"
• •Magazine Subscription Ad: "Tired of endless scrolling? Rediscover the power of print. Frame Lines Magazine delivers stunning street & skate photography to your doorstep. Hold the art, feel the story. Subscribe for your quarterly dose of inspiration. [Link]"
• •Email Newsletter Snippet (Announcing new issue): "It’s here! Issue [X] of Frame Lines is packed with raw talent and unseen perspectives from the streets. We're incredibly proud to feature [Highlight a photographer/theme]. Get ready to be inspired all over again. Order your copy now and support independent photography. [Link]"
• •Facebook Post (Call for community assignment): "Our next Street Assignment is LIVE on Patreon! This month’s theme: '[Theme]'. We believe incredible photos are made everywhere, by everyone. Show us your vision. Selected shots get featured in the mag! Join the community: [Link] #FrameLinesCommunity #StreetPhotographyChallenge"
• •Product Description (T-Shirt): "Wear your passion. This isn't just a tee, it's a nod to the streets, the shots, and the stories. Crafted for comfort, designed for those who see the world frame by frame. Support independent photography with Frame Lines. #FrameLines #SkatePhotography #Streetwear"