Tono de Marca

Sentimental & Romantic, Personal & Unique, Celebratory & Joyful, Accessible & Guiding, Aspiring & Artistic

Valores de Marca

• •Memorabilia & Storytelling
• •Personalization & Individuality
• •Thoughtful Gifting
• •Quality & Craftsmanship
• •Emotional Connection

Mejores Prácticas

• •Develop a Brand Voice Guide: Document key aspects of the brand's tone (e.g., sentimental, celebratory, personal) and values (e.g., memorabilia, personalization, emotional connection). This guide should include "do's and don'ts" for language and style.
• •Focus on "Whys": Always connect product features back to the emotional benefit for the customer – why this map matters to them (e.g., "immortalize your love story," "celebrate a new beginning").
• •Use Storytelling: Encourage copy that tells a story or invites customers to imagine their own story being told through the product. Use evocative language that paints a picture.
• •Emphasize Uniqueness and Personalization: Consistently highlight the custom nature of the products in all communications. Use words like "your," "unique," "personalized," "custom-made."
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy aligns with the visual aesthetic of the brand (clean, modern, emotive imagery). The words and visuals should work together to create a cohesive and sentimental experience.

Percepción Social

Positive for Product Category, Gift-Oriented, Appreciation for Customization, Trust in Accuracy (Implied)

Ejemplos de Copy

• •Headline: The Night It All Began, Beautifully Remembered. Body: Some moments are too precious to forget. Capture the unique alignment of the stars from your most cherished date with a Framed Stars custom map. Your love story, written in the cosmos. Create yours today. Call to Action: Design Your Star Map
• •Headline: A Gift as Unique as Your Bond. Body: Searching for a truly personal anniversary or wedding gift? Our custom star maps freeze a moment in time – the stars exactly as they were on your special day. A timeless reminder of where your journey together started. Call to Action: Find the Perfect Gift
• •Headline: Home is Where Your Story Begins. And We’ll Map It. Body: From the city where you first met to the coordinates of your new home, our personalized city and star maps turn meaningful locations into stunning art. Celebrate your unique places with a Framed Stars print. Call to Action: Personalize Your Print
• •Headline: Zodiac & Stars: Your Cosmic Signature, Beautifully Framed. Body: Discover the magic of the cosmos with our personalized Zodiac and star maps. A unique piece of art that reflects your celestial identity or commemorates a loved one's special astral alignment. Elegant, personal, and truly yours. Call to Action: Explore Zodiac Prints
• •Headline: More Than a Map, It's a Memory. Body: Each Framed Stars print is crafted with care, using precise astronomical data to ensure your special moment is perfectly captured. Because some memories deserve to shine forever. Call to Action: See How It Works