Tono de Marca

innovative, helpful, and confident

Valores de Marca

• •Innovation
• •Inclusivity & Diversity
• •Empowerment & Accessibility
• •Accuracy & Trust

Mejores Prácticas

• •Lead with the Problem, Solve with Tech: Start copy by acknowledging the customer's pain point (e.g., 'Tired of the foundation guessing game?') and immediately present the AI technology as the definitive solution.
• •Quantify Your Confidence: Consistently use specific data points like '98% accuracy,' '70,000+ faces,' and '200+ brands' to build credibility and reinforce the brand's confident and expert tone.
• •Use Inclusive Language: Always frame the service as being for everyone. Emphasize 'all skin tones' and the 'diverse' training data to stay true to the core value of inclusivity.
• •Balance B2C Fun with B2B Professionalism: Keep the tone on consumer-facing platforms like TikTok engaging and relatable (using hashtags and trend-forward language), while maintaining a more ROI-focused, professional, and confident tone on B2B channels like LinkedIn.
• •Focus on 'Effortless' and 'Instant': Highlight the speed and ease of the service. Words like 'instantly,' 'in seconds,' and 'easy to install' appeal to both impatient consumers and busy business owners, reinforcing the brand's role as a seamless solution provider.

Percepción Social

The public perception of Foundera is that of a useful and innovative tool, a problem solver, an authority in the beauty space, and a valuable B2B partner.

Ejemplos de Copy

• •89% of beauty shoppers switch brands after one bad experience. Don't let shade-matching be the reason. Integrate Foundera's AI-powered Color Matching and Virtual Try-On into your Shopify store and turn uncertainty into conversion. Become a brand they trust.
• •(Video shows a user quickly scanning their face with their phone) Stop the store-swatching madness. Find your perfect foundation match across 200+ brands in 15 seconds with our AI scanner. Download your personalized report now. #founderafoundit
• •Your perfect shade is out there. Let our AI find it for you. With 98% accuracy across 70,000+ faces, we guarantee your most precise foundation and concealer match.
• •Subject: Is your customer data working for you? Foundera's App Suite doesn't just match shades; it provides actionable insights on what your customers truly want. Collect data, connect with customers, and create meaningful experiences. Let's book an intro call.
• •Don't guess on that viral foundation! 🤳✨ Use our AI tool to see if shade 'Toasted Almond' is actually your perfect match BEFORE you buy. Link in bio to try! #foundationmatch #makeuphacks #beautytok