Tono de Marca

Trendy, stylish, accessible, confident, approachable, customer-focused, informative, and passionate.

Valores de Marca

• •Passion for leather goods and fashion
• •Customer Satisfaction
• •Accessibility and Value
• •Trend-consciousness
• •Proximity and Expertise

Mejores Prácticas

• •Understand Your Core Audience: Tailor language, references, and channels to who you're speaking to – for La Maro, likely style-conscious women seeking affordable trends; for Forum Des Sacs, a broader audience interested in variety, value, and expertise.
• •Develop a Tone & Voice Guide: Document the key characteristics of your brand voice (e.g., for La Maro: "Confident, Trendy, Playful, Value-Driven"; for Forum Des Sacs: "Knowledgeable, Approachable, Passionate, Trustworthy"). Include "words we use" and "words we avoid."
• •Be Consistent Across All Channels: Ensure the tone used on the website, social media, email marketing, and customer service interactions is harmonious. A customer browsing the trendy La Maro Instagram should find a similar vibe on the product page on Forum Des Sacs.
• •Infuse Brand Values: Let your core values (passion, customer satisfaction, accessibility, trend-consciousness) naturally permeate your copy. For example, "We're as passionate about finding your perfect bag as you are!"
• •Train Your Team & Review Regularly: Anyone writing for the brand should understand and be able to apply the brand tone. Regularly review content to ensure it aligns and adapt as the brand evolves.

Percepción Social

Forum Des Sacs is perceived as a specialist online retailer with a long history and a wide selection of brands and styles, committed to customer service and offering value. La Maro Paris is perceived as a fashionable and affordable option for women's bags, appealing to those seeking current styles without a luxury price tag.

Ejemplos de Copy

• •Instagram Post (La Maro Paris bag): "Unlock your city chic! 🌃 The [Bag Name] by La Maro Paris isn't just a bag, it's your statement. Style, meet value. ✨ #LaMaroParis #ForumDesSacs #TrendyBags #AffordableStyle #MustHave"
• •Facebook Ad (Forum Des Sacs Sale): "Your next favorite bag is waiting! 😉 Explore 1000s of styles at Forum Des Sacs – from timeless classics to the latest trends by La Maro Paris. Passion for quality, prices you'll love. Shop now and enjoy free delivery! #ForumDesSacs #BagObsessed #Sale #FashionFinds #LaMaro"
• •Website Banner (New La Maro Collection): "LA MARO PARIS: Fresh Drops! 🔥 Assert your style with our newest collection of head-turning, quality-crafted bags. Exclusively at Forum Des Sacs – where trends and affordability click. [Shop La Maro]"
• •Email Subject Line (Newsletter): "Spotted: Your Dream Bag (at a dream price!) 😉 Inside Forum Des Sacs x La Maro..."
• •Product Description (La Maro Bag on Forum Des Sacs): "Meet the La Maro Paris [Bag Name] – your perfect partner for every occasion. Designed with an assertive, modern style and crafted for daily adventures, it’s proof that standout fashion doesn't have to break the bank. Find your signature look with Forum Des Sacs, your experts in leather goods since 2005."