Tono de Marca

reassuring, expert, and empowering with an empathetic and authoritative approach

Valores de Marca

• •Quality & Craftsmanship
• •Trust & Reliability
• •Customization & Personalization
• •Empathy & Support
• •Accessibility

Mejores Prácticas

• •Lead with Empathy and Empowerment: Always frame the product benefit in terms of the customer's feelings. Instead of just 'selling a wig,' focus on 'restoring confidence' or 'rediscovering your style.' Use empowering language like 'your story,' 'your style,' and 'feel like you.'
• •Use Authoritative and Expert Language: Reinforce quality and trust by using specific, professional terms. Mention '100% Remy human hair,' 'salon-tested,' 'hand-tied,' and 'expert stylists' to build credibility and justify the premium nature of the products.
• •Tell a Story of Transformation: Whether in a testimonial, product description, or social post, focus on the 'before and after' of the emotional journey. Highlight the transition from worry and self-consciousness to confidence and freedom. The 'Share Your Story' initiative is a powerful tool; leverage this user-generated content.
• •Maintain a Reassuring and Supportive Voice: Acknowledge the potential vulnerability of your customer. Use a calm, warm, and helpful tone. Phrases like 'We're here to help,' 'private consultations,' and 'find your perfect match' create a safe and welcoming brand environment.
• •Balance Premium Quality with Accessibility: While the core message is about luxury and premium quality, ensure the brand doesn't feel exclusionary. Mention the 'Outlet' and 'Consignment' options in marketing materials to show that the brand offers solutions for different budgets, reinforcing the value of accessibility.

Percepción Social

overwhelmingly positive, highlighting high-quality products, exceptional customer service, and its role as a trusted destination for medical hair loss, offering good value for money

Ejemplos de Copy

• •Your Confidence, Restored. Discover expertly crafted Remy human hair wigs that look and feel as natural as your own. Luxury, comfort, and you.
• •That 'feel like myself again' moment. ✨ Our Mazali collection wigs are made from 100% Remy human hair, moving with a natural grace that’s simply unmatched. Because you deserve to feel not just good, but exceptional. #FortuneWigs #HumanHairWig #LuxuryWigs #Confidence
• •A little secret between us… (It’s not a wig) It’s your hair, your confidence, your story. See what’s new at Fortune Wigs.
• •The Zenith Silk Top Wig | Unmatched Realism. Experience the pinnacle of natural appearance with the Zenith wig. Each strand of 100% Remy hair is individually hand-tied to a French silk top, creating the flawless illusion of a natural scalp. The lightweight cap is designed for all-day comfort, ensuring your wig feels as good as it looks. Move, style, and live with the liberating confidence that comes from a truly undetectable solution.
• •The Trusted Choice for Wigs in Brooklyn & Beyond. For over 20 years, Fortune Wigs has been dedicated to one thing: helping you feel like your best self. Our family-run salon offers personalized consultations, custom styling, and the finest human hair wigs and toppers. Your journey to renewed confidence starts here. Book your free, private consultation today.