Tono de Marca

Aspirational and customer-centric

Valores de Marca

• •Quality
• •Customer-Centricity
• •Accessibility

Mejores Prácticas

• •Develop a Brand Voice Chart: Create an internal document that defines the brand's personality. List adjectives (e.g., 'empowering,' 'witty,' 'sophisticated'), provide 'we say this, not that' examples, and outline the brand's mission and values to guide all writers.
• •Focus on 'You' not 'We': Shift the focus of the copy from what the company does to what the customer gets. Instead of 'We sell high-quality dresses,' try 'You'll feel unstoppable in our expertly crafted dresses.'
• •Tell a Consistent Story: The brand name 'forherwish' implies a focus on granting wishes for 'her.' The copy should consistently reflect this narrative of empowerment, desire, and fulfillment, even if the product line expands. Every piece of content should connect back to this core story.
• •Maintain Tone Across All Channels: Ensure the brand voice is consistent from the website's microcopy (like button text) and product descriptions to email newsletters and any future social media posts. A unified voice builds trust and recognition.
• •Audit and Refine Regularly: Periodically review all public-facing copy to ensure it aligns with the defined brand tone. As the brand evolves, the voice may need slight adjustments, and regular audits will catch any inconsistencies before they become jarring to the customer.

Percepción Social

Overwhelmingly negative and suspicious due to low trust scores, lack of independent reviews, and absence of social media presence, leading to recommendations from fraud prevention services to avoid purchases.

Ejemplos de Copy

• •Your Everyday Elevated. Discover pieces designed not just for your wardrobe, but for your life. Welcome to forherwish.
• •More than just a dress, it's a feeling. Our 'Sunset Glow' midi dress is crafted from breathable linen to keep you cool and confident, from morning meetings to evening strolls. Effortless style, designed for your moment.
• •A little something just for you is inside...
• •Why wait for the perfect look? Get 25% off our new collection for 48 hours only. Your wish list is calling.
• •forherwish started with a simple idea: that the right outfit can change your day. We're not just selling clothes; we're curating confidence. Each piece is chosen with your story in mind, because we believe everyone deserves to feel their best.