Tono de Marca

Warm, personal, heartfelt, inviting, community-oriented, friendly, supportive, passionate, approachable, caring.

Valores de Marca

• •Family and Small Business
• •Passion and Craftsmanship
• •Purpose and Community
• •Connection and Creativity
• •Customer-Centricity

Mejores Prácticas

• •Tell Your Story: Always weave the narrative of being a family-run, mission-driven business into your copy. This builds an emotional connection and differentiates the brand from larger competitors.
• •Use "We" and "You": Write in a conversational manner that speaks directly to the customer. Using personal pronouns like "we" (our family, our workshop) and "you" (your story, your home) fosters a sense of community and personal relationship.
• •Highlight the "Handmade" Aspect: Emphasize the unique quality and passion behind each product. Use descriptive words that convey craftsmanship, care, and authenticity, which helps justify value beyond just the price.
• •Focus on Emotion and Benefits: Instead of just listing features, describe the feeling or memory the product will create. Explain how the item will enhance the customer's life, whether by celebrating a milestone or bringing joy to their home.
• •Maintain a Consistent Voice Across All Channels: Ensure the warm, heartfelt, and personal tone is present everywhere, from automated email responses and social media replies to product listings and the main website. This consistency builds trust and makes the brand more memorable.

Percepción Social

Very positive; perceived as a trustworthy, authentic, high-quality, and personalized small business. Customers feel an emotional connection, appreciating the excellent service, meaningful impact, and personal touch.

Ejemplos de Copy

• •It’s more than just a gift; it’s a memory waiting to be made. ✨ Introducing our new 3D Personalized Mom Sign. Each one is crafted with passion in our family workshop, just for you. We pour our hearts into every detail, hoping it brings as much joy to your home as it brings to ours making it. #ForgedOnMain #HandmadeWithLove #FamilyRun
• •A little something from our family to yours ❤️ | Holiday collection inside!
• •Capture the soundtrack of your life. Our custom song plaques are more than just décor; they're a piece of your story, meticulously crafted to last a lifetime. Each plaque is handmade with care, ensuring your most cherished song looks as beautiful as it sounds. From our workshop to your home, let us help you celebrate a memory that means the world to you.
• •A little peek into where the magic happens! Every order that leaves our workshop is a piece of our family's dream, and we’re so grateful to be a part of your creative journey. Thank you for not just supporting a small business, but for fueling a purpose-filled mission. 🙏 #Community #CraftedWithPassion #SmallBusiness
• •We are more than just a shop; we're a family-run dream. When you shop with us, you’re not just buying a product. You're fueling a purpose-filled mission and giving hope to someone who needs it most. Thank you for being part of our story.