Tono de Marca

Artisanal, Passionate, and Elegant.

Valores de Marca

• •Artistry
• •Quality
• •Authenticity

Mejores Prácticas

• •Lead with "Art" and "Craft": Always use words that evoke creativity and skill. Terms like "artisan," "hand-painted," "handcrafted," "designed," "masterpiece," and "edible art" should be staples in the brand's vocabulary.
• •Emphasize Premium Quality: Consistently mention the high-caliber ingredients (e.g., "finest Valrhona chocolate," "locally sourced," "premium") to justify the luxury positioning and price point.
• •Tell the Authentic Story: Weave the brand's narrative into the copy whenever appropriate. Reminding customers that the business is family-run, veteran-owned, and started from a genuine passion builds a strong, loyal community.
• •Use Evocative and Sensory Language: Describe the chocolates in a way that engages the senses. Use descriptive adjectives for taste, texture, and appearance (e.g., "velvety ganache," "glossy shell," "crisp bite," "vibrant colors") to make the product irresistible.
• •Maintain an Elegant and Appreciative Tone: The voice should always be sophisticated but warm. Frame communications with a sense of gratitude and passion for the craft. Address customers with respect and warmth, making them feel like patrons of the arts.

Percepción Social

Premium, Gift-Worthy, and Trustworthy.

Ejemplos de Copy

• •Art in every bite. ✨ Introducing our new Signature Collection, where decadent flavor meets delicate design. Each hand-painted bonbon is a tiny masterpiece, crafted in our Littleton kitchen just for you. Swipe to see the artistry, then tap the link in your bio to taste the magic.
• •Give a gift that glows. This season, share more than just chocolate—share a piece of edible art. Our limited-edition holiday collections are handcrafted with the finest Valrhona chocolate and a touch of festive wonder. The most beautiful gift under the tree is waiting.
• •Tired of ordinary chocolate? You deserve a masterpiece. At Forest Road Chocolates, we transform the world's finest ingredients into stunning, hand-painted bonbons. It's a veteran-owned, passion-driven craft from our Colorado home to yours. Experience the difference.
• •An elegant classic, perfected. Within this polished, hand-painted shell lies a heart of slow-cooked, buttery caramel, kissed with just a hint of fleur de sel. It’s a moment of pure, sophisticated bliss—a testament to the beauty of simple ingredients masterfully combined.
• •Become the artist. Have you ever wondered how our edible art is made? For the first time, we’re inviting you behind the scenes. Join Venus and Jered for an exclusive chocolate-making workshop and learn the secrets to crafting your own beautiful bonbons. Spaces are extremely limited. Reserve your spot and unleash your creativity.