Tono de Marca

Humorous, witty, relatable, informal, friendly, contemporary, supportive, and uplifting. The brand aims to make people smile and put a fun, creative spin on everyday relationships.

Valores de Marca

• •Creativity and Originality
• •Humor and Joy
• •Connection
• •Positivity and Support
• •Quality and Craftsmanship

Mejores Prácticas

• •Lead with Wit: Always start with a humorous or clever angle. The humor should be relatable and smart, avoiding anything generic. Use words like "witty," "sassy," and "bold" as a guide.
• •Emphasize Originality: Remind the audience that the designs are "hand-drawn" and unique. This differentiates the brand from mass-produced competitors and reinforces the value of artistry.
• •Balance Humor with Heart: While humor is the primary hook, don't forget the underlying goal: connection and making people feel good. Blend sassy copy with phrases like "designed to make you smile" or "lift your spirits."
• •Speak Like a Friend: Use a conversational, informal tone. Write as if you're talking to a friend—use contractions (you're, it's), ask questions, and keep sentences punchy and clear.
• •Create a Consistent Visual and Verbal Identity: Ensure the witty tone of the copy is matched by bright, clean, and playful visuals on social media and the website. The entire customer journey, from ad to product, should feel cohesive.

Percepción Social

Overwhelmingly positive, with customers consistently giving high ratings for product quality, design, and overall brand experience. Peers and retailers describe the brand as "beautifully designed, witty, and aesthetically pleasing," showing high respect within the B2B community. The brand actively fosters community engagement through social media interaction.

Ejemplos de Copy

• •Your laptop is looking a little boring. Let's fix that. Our new sticker collection is here to say everything you’re already thinking. Waterproof, weird-cousin-proof, and 100% guaranteed to get a second look. Tap to shop before they're gone! #FootnotesPaper #StickerAddict #SassyStickers
• •Your house called. It wants to smell less like last night's takeout.
• •For the Fabulous and Fierce! Birthdays deserve bold cards. From sassy quips to sweet sentiments, we’ve got a card for every personality (yes, even your weird cousin). Shop now and win their birthday.
• •Forgot their gift? We got you. The perfect card is better than a perfect gift.
• •Product Name: "Congrats On The Tiny Human" Card. Description: Celebrate the new parent in your life who is about to learn the true meaning of 'all-nighter'. This card is perfect for baby showers, hospital visits, or for when they finally emerge from the newborn cave. Blank inside for your well-wishes (and maybe an offer to babysit).