Tono de Marca

Personal, passionate, and aspirational. The narrative is framed directly from the founder, using inviting and friendly language to create a direct connection. It conveys a sense of hopeful and sustainable development, with an earnest desire to build a community around shared values.

Valores de Marca

• •Curation and Storytelling
• •Support for Small & Local Businesses
• •Sustainability and Responsibility
• •Authenticity and Connection
• •Patience and Sustainable Growth

Mejores Prácticas

• •Always Lead with the "Why": Every piece of copy, from a product title to a confirmation email, should connect back to the core values of storytelling, sustainability, and supporting small businesses. Frame product benefits within this larger mission.
• •Maintain the Founder's Voice: Continue to use a personal, first-person narrative where appropriate, especially in "About Us" sections, blog posts, and emails. This reinforces the brand's authenticity and personal touch. Phrases like 'I was inspired by...' or 'We are so excited to share...' will maintain this connection.
• •Highlight the Artisans: Consistently tell the stories of the partner brands. Dedicate space on product pages, in blog posts, or in email newsletters to feature the creators. This is a key differentiator and brings the brand's mission to life.
• •Use Aspirational and Positive Language: Employ words that evoke a sense of journey, growth, and optimism. Focus on the positive impact of "consuming better" and the joy of discovering unique items, rather than using language that pressures or induces guilt.
• •Be Transparent and Human: As a growing brand, transparency is key. Don't be afraid to share the journey, including the challenges and milestones. This builds trust and reinforces the "small flower" metaphor of patient, sustainable growth, making the brand more relatable.

Percepción Social

Currently, there is no discernible public or social perception of FOBstory due to a lack of online reviews, social media presence, or news coverage. Its reputation is yet to be built and will be shaped by early customer experiences with its products and service.

Ejemplos de Copy

• •More than just objects, these are stories waiting to be told. Discover our curated collection from passionate artisans and find a piece that speaks to you.
• •Crafted by hand and born from a love of slow mornings. This mug isn't just for your coffee; it's a small reminder to start your day with intention. By choosing this piece, you're supporting a local artisan's dream.
• •FOBstory started as a small idea in 2020 and has grown into our passion: a place where beautiful, responsibly-made products find a home. We believe every purchase can have a purpose. Join our journey and discover the stories behind the things you love.
• •A story in every box | New artisan partners inside!
• •Meet the maker! We're so proud to partner with [Artisan's Name], whose passion for [craft] inspires us daily. Swipe to see their story and how they bring each unique piece to life. #SupportSmall #ArtisanMade #FOBstory