Tono de Marca

Passionate & Enthusiastic, Professional & Knowledgeable, Aspirational & Performance-Oriented, Community-Focused (moderately), Confident & Quality-Conscious

Valores de Marca

• •Performance
• •Quality & Craftsmanship
• •Innovation
• •Passion for Cycling
• •Heritage & Trust
• •Accessibility (to high performance)

Mejores Prácticas

• •Speak the Cyclist's Language: Use terminology and address pain points/aspirations that resonate with serious cyclists (e.g., 'KOM/QOM,' 'marginal gains,' 'stiffness,' 'aerodynamics,' 'PRs'). Avoid overly generic marketing speak.
• •Balance Passion with Precision: Convey genuine enthusiasm for cycling but back it up with factual, performance-related details and the quality of craftsmanship. Let the passion feel authentic, not forced.
• •Highlight Performance Benefits, Not Just Features: Instead of just saying 'lightweight carbon,' explain how that translates to 'faster climbs and explosive acceleration.' Connect product attributes to tangible rider advantages.
• •Maintain Visual and Verbal Synergy: Ensure the tone of the copy aligns with the high-quality, aspirational imagery used, especially on platforms like Instagram. The words should enhance the visual story of performance and quality.
• •Engage Authentically: When interacting with the community (comments, Q&A), maintain the knowledgeable, passionate, and helpful tone. Show that there are real cycling enthusiasts behind the brand.

Percepción Social

Positive to Neutral, Good Value for Performance, Growing Reputation, Aesthetically Pleasing Products, Knowledge-Seeking Customers

Ejemplos de Copy

• •Headline: Unleash Your Summit. Discover eDubied Carbon Wheels. Body: Engineered for the relentless climb and the thrilling descent. Our pro-level carbon wheels are crafted with Swiss precision and a passion for pure performance. Feel the difference. Ride eDubied. #RidePerformance #CarbonWheels
• •Headline: Beyond the Finish Line: The eDubied Commitment. Body: It's not just about crossing the line; it's about the journey, the dedication, and the relentless pursuit of your best. At eDubied, we share that passion, building components that elevate every ride. What are your cycling goals this season? #CyclingPassion #eDubiedCommunity
• •Headline: Precision Engineered. Rider Perfected. Body: From the historic craftsmanship of Dubied to today’s cutting-edge carbon technology, every eDubied component is built with one thing in mind: your ultimate performance. Experience the legacy of speed. #SwissPrecision #CyclingTech
• •Headline: Don't Just Upgrade Your Bike. Elevate Your Ride. Body: Feel the surge of responsiveness, the aerodynamic advantage, the sheer joy of a perfectly tuned machine. eDubied carbon components are more than parts; they're your next personal best. Explore the collection. #PerformanceCycling #UpgradeYourRide
• •Headline: The Science of Speed. The Art of the Ride. Body: We obsess over stiffness-to-weight ratios, aerodynamic profiles, and flawless carbon layups so you can focus on the beauty of the road ahead. eDubied: Where engineering meets exhilaration. #CarbonFiber #CyclingInnovation