Tono de Marca

Artisanal, Aspirational, and Community-Oriented.

Valores de Marca

• •Quality
• •Sustainability
• •Heritage & Community

Mejores Prácticas

• •Balance Craft and Community: Always pair technical coffee details (origin, flavor notes) with warm, inclusive language. For every mention of "high sweetness" or "naturally processed," add a phrase like "an all-round crowd pleaser" or "perfect for your weekend."
• •Tell the Story: Weave the brand narrative into your copy. Reference the Hackney roastery, the 16th-century inn, and the founders' journey. This builds a unique identity that commodity coffee sellers can't replicate.
• •Highlight Sustainability Simply: Don't just say you're sustainable; explain what it means. Instead of "eco-friendly packaging," use "Our bags are made from sugarcane, not oil, helping to clean our oceans." This makes the benefit tangible and memorable.
• •Speak with Confidence, Not Arrogance: Use confident, expert language that shows you are masters of your craft ("impeccable roasts," "roasted to perfection"). However, keep the tone welcoming and avoid exclusionary jargon to ensure you appeal to both coffee connoisseurs and casual drinkers.
• •Embrace Your London Identity: Ground the brand firmly in its location. Use phrases like "heart of Hackney," "East and West of London," and mention specific cafe locations. This creates a strong sense of place and local pride that resonates with the target audience.

Percepción Social

A Premium, Friendly, and Reliable Local Favorite.

Ejemplos de Copy

• •Meet our latest adventure in a cup. Sourced from the high-altitude volcanic slopes of Guatemala, this single-origin bean tells a story with every sip. Expect bright, smooth flavors of apple and a rich, chocolatey finish. It's the journey from farm to your cup, roasted with care right here in the heart of Hackney. #FlyingHorseCoffee #LondonCoffee #SingleOrigin #SpecialityCoffee
• •Your morning ritual, perfected. Fuel your days with freshly roasted coffee, delivered straight to your door. Subscribe and save 10% on the taste of London's finest. Never run out of great coffee again.
• •A Taste of History, A Commitment to the Future.Our name comes from a 16th-century Hackney inn that welcomed weary travelers. Today, we carry on that tradition of providing comfort and quality. But we're also looking forward. That's why our new coffee bags are made from carbon-negative sugarcane, protecting the planet with every brew. Taste the heritage, support the future.
• •From a small hatch in Mare Street to the heart of Shoreditch. We've spent 6 years perfecting our signature espresso blend so you can perfect your day. Thanks for being part of our story. #FlyingHorseShoreditch
• •That first-sip feeling. Whether it's our rich Espresso Blend or a delicate filter, every cup is roasted to perfection at our Hackney HQ. Find your new local favorite at one of our London cafes or get our beans delivered to your door. #LondonCoffee #Hackney #SupportLocal