Tono de Marca

Aspirational, solution-oriented, and broadly positive. It uses inclusive and welcoming language, characterized by a purpose-driven, inspirational, and sales-oriented approach.

Valores de Marca

• •Versatility and Variety
• •Quality and Usefulness
• •Accessibility
• •Customer-Centricity

Mejores Prácticas

• •Lead with the "Why": Start copy with the problem it solves or the "better living" benefit it provides, connecting every product back to the core brand mission of making life "easier, more stylish, and more enjoyable".
• •Maintain a Unified Voice: Whether writing for a pet product or a fashion accessory, use the same aspirational and solution-focused tone. Avoid jargon and keep the language positive and inclusive.
• •Emphasize Curation: Consistently use words like "curated," "selected," and "chosen with intention" to reinforce the idea that Fluvie is not just a random collection of items but a thoughtful selection.
• •Build Trust Through Transparency: In the absence of reviews, use copy to build confidence. Be clear about product materials, benefits, and use cases. An honest and detailed 'About Us' section can help bridge the trust gap.
• •Segment and Personalize: Since the audience is broad (Gen Z, seniors, pet owners), segment marketing communications (like emails) to speak directly to each group's specific needs, while keeping the overarching brand tone consistent.

Percepción Social

Very low-to-neutral social perception due to a lack of independent reviews and social media engagement. It lacks an established online reputation, leading to potential skepticism among customers who seek social proof. The business model resembles a generalist dropshipping store, which can be perceived negatively by savvy consumers.

Ejemplos de Copy

• •Don't let thinning hair define your look. Get instant, natural-looking fullness with our Dermal Hair Filler. A simple secret for all-day confidence. Effortless application, seamless results.
• •Love your cat, but love your furniture too? Our transparent sofa protectors offer the smart solution. Keep your upholstery pristine while your cat roams freely. Peace of mind has never been so simple.
• •Style that works for you. The Fluvie trench collar coat is the versatile piece your wardrobe is missing. Chic, classy, and ready for anything. Elevate your everyday look.
• •Life is complicated. Your shopping shouldn't be. From wellness solutions that soothe to pet supplies that delight, Fluvie curates smart products for better living. Discover your next favorite thing today.
• •Unlock daily relief and comfort. Our ergonomic massager is designed to melt away tension, making wellness an everyday luxury. It’s not just a product; it’s your personal retreat.