Tono de Marca

Innovative & Tech-forward, Artistic & Whimsical, Modern & Premium, Enthusiastic & Passionate, Approachable & Customer-Focused

Valores de Marca

• •Innovation & Technology
• •Artistic Expression & Immersion
• •Quality & Design
• •Customer Experience & Joy
• •Community & Connection

Mejores Prácticas

• •Emphasize the 'Why,' Not Just the 'What': Explain how Fluora transforms a space, evokes feelings (magic, tranquility, excitement), and brings an artistic element to technology. Focus on the experience and the emotional connection.
• •Use Vivid & Evocative Language: Incorporate words like 'mesmerizing,' 'enchanting,' 'vibrant,' 'immersive,' 'dynamic,' 'artistry,' and 'magical' to convey the unique and artistic nature of the product.
• •Highlight Innovation & Uniqueness: Continuously reinforce that Fluora is a first-of-its-kind product, blending art with cutting-edge LED technology. Mention its origins in large-scale art installations to add credibility and a 'wow' factor.
• •Maintain a Balance Between Tech and Art: While it's a 'smart' device, avoid overly technical jargon in general marketing copy. Frame technology as the enabler of the artistic and ambient experience.
• •Be Authentic and Transparent (Especially Regarding Development): Given its Kickstarter roots and ongoing development (app features, new products), maintain an open and honest communication style, especially when addressing updates, potential delays, or technical aspects. Customer reviews show appreciation for their responsive support, and this transparency can build further trust.

Percepción Social

Positive: Beautiful, mesmerizing, stunning, game changer for home ambiance, unique and high-quality art piece, low-maintenance, excellent and responsive customer service, easy setup, calming and mood-enhancing. Negative/Concerns: High cost, app connectivity & functionality issues, stem brittleness, feature delays, initial hiccups.

Ejemplos de Copy

• •Headline: Illuminate Your World. Introducing Fluora: Where Technology Blossoms into Art. Body: Tired of the ordinary? Fluora isn't just a light; it's an experience. Watch vibrant colors dance across intricate leaves, transforming your space into a mesmerizing sanctuary. Control the magic from your fingertips. Discover Fluora today.
• •Headline: The Future of Ambiance is Here. Meet Fluora Mini – Your Personal Oasis of Light. Body: Imagine a plant that never needs watering, yet fills your room with an ever-changing tapestry of light. The Fluora Mini smart plant brings cutting-edge LED artistry to your desk, shelf, or any corner needing a touch of enchantment. Pre-order yours and redefine your space.
• •Headline: More Than Decor. It's a Conversation. It's Fluora. Body: Crafted by artists and engineers from the world of immersive experiences, Fluora is a statement piece that captivates and inspires. Create the perfect vibe for any moment, from tranquil evenings to energetic gatherings. What story will your Fluora tell?
• •Headline: Don't Just Light Up a Room. Transform It. Body: With Fluora, you're the artist. Choose from an endless spectrum of colors and dynamic animations. Sync it to your music, schedule your moods, and let the immersive glow transport you. Experience the art of smart lighting.
• •Headline: From Festival Magic to Your Living Room: The Fluora Story. Body: Born from a passion for large-scale LED art, Fluora brings that same breathtaking wonder into your home. It's more than a smart plant – it's a piece of that magic, designed to inspire joy and awe, every single day. Bring home the glow.