Tono de Marca

Friendly, Caring, Empathetic, Professional, Reliable, Celebratory, Joyful

Valores de Marca

• •Quality: Commitment to fresh, beautiful, high-quality flowers and arrangements.
• •Customer Satisfaction: Strong emphasis on excellent customer service, communication, and meeting customer needs.
• •Emotional Connection: Understanding and facilitating the expression of emotions through flowers.
• •Reliability: Ensuring timely delivery and dependable service.
• •Personalization/Creativity: Crafting unique and special arrangements to suit specific needs and visions. The idea that "every flower arrangement should be as unique and special as the occasion it's meant for" is highlighted.
• •Bringing Beauty and Joy: A core mission to bring the beauty of nature into people's lives.

Mejores Prácticas

• •Develop a Brand Voice Guide: Document the key elements of your brand tone (e.g., friendly, empathetic, professional), including acceptable vocabulary, phrases to use/avoid, and a general style. Share this with anyone creating content.
• •Prioritize the "Why": Always connect the copy back to the core purpose of sending flowers – expressing emotion, celebrating moments, bringing joy. This naturally infuses a caring and empathetic tone.
• •Use Warm and Inclusive Language: Employ friendly, approachable language. Avoid overly formal or technical jargon. Make customers feel understood and welcome.
• •Be Authentic and Transparent: If discussing freshness or service, be genuine. Customer reviews highlight appreciation for communication like photo approvals before delivery – this transparency builds trust and aligns with a reliable tone.
• •Maintain Consistency Across All Channels: Ensure the tone used on the website, social media captions, email communications, and even in-person or phone interactions is harmonious. This builds a strong, recognizable brand personality.

Percepción Social

Positive Customer Experiences, Trustworthy, Good Value, Local Presence (Jakarta)

Ejemplos de Copy

• •From vibrant birthday wishes to heartfelt 'I'm thinking of yous,' Flowery Flower delivers more than just beautiful blooms – we deliver emotions. Handcrafted with care, delivered with a smile. Order today for same-day joy in Jakarta!
• •Celebrate your special milestone with a love that blossoms. Our stunning anniversary collection is designed to say 'I love you' in the most beautiful way. Fresh, breathtaking, and delivered right to their door. floweryflowers.com
• •Your perfect bouquet, perfectly delivered. At Flowery Flower, we listen to your needs and craft each arrangement with personal care. Have a question or a special request? Our friendly team is here to help make your floral dreams a reality. DM @floweryintown or visit floweryflowers.com.
• •Experience the freshness! We receive beautiful blooms daily, ensuring your arrangement is vibrant, fragrant, and truly memorable. Because when it comes to showing you care, only the best will do. #FloweryFlower #FreshFlowersJakarta
• •Need flowers in a hurry? Don't let the moment pass! Flowery Flower offers same-day delivery across Jakarta. Order by [Time] and let us help you brighten someone's day, today! Visit floweryflowers.com or WA us at [Phone Number].