Tono de Marca

Friendly, Exclusive, and Spontaneous: Approachable and warm, emphasizing urgency due to limited quantities, and conveying a sense of simple, everyday joy and surprise.

Valores de Marca

• •Simplicity and Convenience
• •Local Community
• •Thoughtfulness
• •Quality and Curation

Mejores Prácticas

• •Lead with "Friendly and Exclusive": Always start copy with a warm, welcoming tone, but quickly follow up with language that reinforces scarcity and urgency (e.g., "Hello, neighbors! This week's special bouquet is almost gone...").
• •Embrace "Ding!": Continue using playful and simple alert words like "Ding!", "P.S.", or "Heads up!" in texts and social media to maintain the spontaneous and friendly feel of a personal message.
• •Keep it Simple: The brand's value is convenience. Ensure the copy is always clear, concise, and direct. Avoid complex floral jargon. The process is simple, and the language should be too.
• •Anchor in the Community: Regularly mention Seattle, the Pacific Northwest, and local pickup spots like Leschi. This reinforces the brand's local identity and builds a stronger community connection.
• •Focus on the "Why," Not Just the "What": Instead of only describing the flowers, center the copy on the feeling they evoke or the purpose they serve—spreading joy, being thoughtful, or creating a "wow" moment. The product is the bouquet, but the brand is the gesture.

Percepción Social

A charming, modern, and trustworthy local business. Perceived as a hidden gem, high-quality due to curated products, innovative with its text-based system, and personal due to direct communication and community focus.

Ejemplos de Copy

• •(Instagram Post): (Image: A stunning, vibrant bouquet in the signature Flowermkt style) Caption: "This week, it's all about sunshine hues. ☀️ Our #flowermktday bouquet is ready to make someone's day (maybe your own?). We have a limited number, Seattle. Text subscribers, check your phones! Didn't get the text? Sign up via the link in our bio so you don't miss the next one. #ThoughtfulByNature #SeattleFlowers #Leschi"
• •(Website Banner for New Subscribers): "Tired of the same old flowers? Get Seattle's most exclusive bouquet, delivered to your phone every Thursday. One stunning design, one simple text. Sign up for #flowermktday alerts. It’s that easy."
• •(Promotional Text Message): "Ding! It's #flowermktday! This week's handcrafted bouquet features stunning Pacific Northwest dahlias and zinnias. Ready for pickup in Leschi this afternoon. They won't last long! See the bouquet and order here: [flowermkt.com/offer]"
• •(Instagram Story (Poll)): (Image: Two different beautiful, loose stems) Text: "Prepping for next week's #flowermktday... what color palette is calling to you?" Poll Options: "Peaches & Pinks" or "Moody & Bold"
• •("Just Because" Reminder Email/Post): "It doesn't have to be a special occasion to be a special day. Our Thursday bouquets are the perfect way to say 'I'm thinking of you' without saying a word. #ThoughtfulByNature #JustBecause"