Tono de Marca

Artisanal & Encouraging

Valores de Marca

• •Creativity and Artistry
• •Quality and Durability
• •Self-Care and Empowerment
• •Personalization

Mejores Prácticas

• •Always frame the product as a piece of custom art. Use words like "handcrafted," "designed," "artistry," "bespoke," and "custom-fitted" to reinforce the brand's core value.
• •Regularly weave Alicia's background in fine arts and her self-care motivation into your copy. This personal touch builds trust and differentiates the brand from faceless competitors.
• •Instead of just saying "we sell press-on nails," explain why: "to uplift the human spirit," "for better self-care," "to express your creativity." This connects with customers on an emotional level.
• •Employ a welcoming and supportive tone. Phrases like "Let's create," "We're here to help," and "Find what makes you feel beautiful" foster a positive community and make the purchase feel like a collaborative, creative process.
• •Ensure that the quality of the language matches the quality of the product. Avoid slang, overly casual abbreviations, or aggressive sales tactics. The copy should always be as clean, elegant, and well-crafted as the nails themselves.

Percepción Social

High-end, bespoke, niche & exclusive, artist-led, and quality-focused press-on nail service.

Ejemplos de Copy

• •Artistry at your fingertips. ✨ This custom set was brought to life with a deep emerald green and a touch of gold leaf. Each nail is a small canvas, designed to uplift and express. Ready to create your own wearable art? Visit our website to start your custom journey. #Flowercatnails #LuxuryPressOns #NailArt #CustomNails #HandmadeBeauty
• •Your Manicure, Reimagined. Experience the art of custom soft gel press-on nails. Handcrafted for a perfect fit and reusable up to five times. Welcome to better self-care. Design Your Set
• •Welcome! Let's create something beautiful together. Hello, and thank you for joining the Flowercatnails family! My name is Alicia, and I started this journey by merging a love for fine art with a passion for self-care. I believe that a beautiful manicure can do more than just look good—it can uplift your spirit. Explore our gallery for inspiration, and when you're ready, let's craft a custom set that is uniquely you.
• •Find your perfect shape, choose your custom color. At Flowercatnails, every detail is tailored to you. We create luxury, reusable soft gel press-on nails designed from a foundation of fine art and a love for creativity. Pin this for your next manicure inspiration! #PressOnNails #CustomBeauty #NailInspo #Flowercatnails
• •Skip the Salon. Not the Luxury. Tired of appointments? Discover the freedom of a perfect, reusable manicure at home. Flowercatnails offers custom-sized, hand-painted soft gel press-on nails that merge salon quality with personal artistry. Your nails, your rules. Get 15% off your first sizing kit with code FIRST15.